#Japan #Tokyo #Future of Work #AI Camera #Denkikogyo

A Case Study on AI-Powered Retail Strategies

In a groundbreaking episode of BSテレ東's documentary series titled ‘Future of Work ～人とAIの共創～’, aired on September 27, 2025, the innovative applications of artificial intelligence in retail were vividly presented. The spotlight was on the notable initiatives taken by Denkikogyo Co., Ltd., a Tokyo-based company, that has integrated AI technology into the Kochi Prefecture's帯屋町筋商店街 (Obiyamachi Shopping Street).

Denkikogyo’s AI solution focuses on using real-time data captured by their cutting-edge AI cameras to analyze foot traffic patterns in the shopping district. The ability to visualize customer movement and engagement allows businesses to make data-driven decisions and adopt better strategies for improving sales. As part of their presentation, viewers saw how the insights gained from this data were leveraged to reinforce social media marketing strategies, ultimately leading to enhanced sales performance.

The segment highlighted the compelling case of the Obiyamachi Shopping Street, showcasing how local businesses could adapt to consumer behaviors and trends using technology. By utilizing AI cameras equipped with LTE capabilities, Denkikogyo has managed to establish a robust system that does not require a physical server on-site, streamlining operations while ensuring continuous observation of foot traffic in outdoor environments like tourist spots and shopping districts.

The effects of adopting such digital solutions were underscored as the businesses experienced measurable improvements following the implementation of the service. The initiative was regarded as a prime example of how city areas can use technology to foster economic growth and community engagement. This became a crucial point of discussion during the broadcast, given the rising importance of digital transformation (DX) in various sectors, particularly retail.

Furthermore, viewers were invited to watch the episode on BSテレ東's official YouTube channel, with both the original and a director's cut available until the end of December 2025. The live demonstration during the program effectively illustrated how AI can facilitate community revitalization through informed decision-making and agile marketing strategies.

The Future is AI

Denkikogyo remains committed to expanding its offerings by merging digital technologies such as AI and IoT to address regional challenges. By developing innovative solutions tailored to the unique needs of different communities, the company aims to foster economic rejuvenation and sustainability in urban settings.

For those interested in understanding more about Denkikogyo’s IT solutions, more detailed information can be found on their dedicated page. Their mission is not only about enhancing business performance but also about contributing meaningfully to community welfare through technological advancements.

For inquiries, please contact Denkikogyo Co., Ltd.'s Management Planning Department at +81-3-3520-8322 or email at [email protected]. Visit their official website for more insights: Denkikogyo Website.