#Japan #marketing #Tokyo #Sponsorship #DeScratch

DeScratch Unveils New 'Sponsorship Utilization Diagnosis' Service

In a significant move to support businesses engaged in sponsorship activities, DeScratch, headquartered in Minato City, Tokyo, has announced the launch of its innovative service: the "Sponsorship Utilization Diagnosis." Starting from October 20, 2025, this service aims to provide companies with a comprehensive analysis of their sponsorship engagements through both quantitative and qualitative measures.

The main goal of this service is to visualize the utilization of rights related to sponsorship and assess the achievement level of corporate objectives. With this analysis, DeScratch will help identify underutilized rights and support their effective repurposing. By offering objective insights into the value derived from sponsorship activities, the service seeks to assist businesses in maximizing their return on investment (ROI) and enhancing their decision-making and improvement strategies.

Background for the Service

Around 30,000 sponsorship transactions occur annually in Japan, forming a burgeoning market worth several hundred billion yen. However, a substantial number of companies involved in sponsorships lack a systematic framework to evaluate the utilization of contractual rights and verify their value against the investment they make. This has led to a trend where performance measurement and operational improvement rely heavily on subjective and qualitative judgments.

Addressing this gap, DeScratch aims to quantify the utilization and absorption of sponsorship rights. By examining both quantitative and qualitative aspects of existing sponsorship activities, the company will aid businesses in strategically building a sound foundation for their sponsorship utilization.

Service Overview

• - Service Name: Sponsorship Utilization Diagnosis
• - Launch Date: October 20, 2025
• - Target Audience: All types of companies engaged in sponsorship activities
• - Service Features:

- Current state diagnosis report analyzing rights utilization, communication status, and objective achievement levels
- Improvement proposal report with short-term and mid-term action plans

• - Utilization Fee: Starting at 200,000 yen per month

Strengths of DeScratch

DeScratch boasts a robust collection of over 20,000 sponsorship data points both domestically and internationally. The company has analyzed and systematized advanced sponsorship utilization cases and evaluation methods from the North American and European markets. Leveraging these insights, DeScratch can design optimal sponsorship strategies tailored to the specific characteristics and goals of their clients’ industries. Additionally, the company’s president possesses a master's degree in sports marketing from a U.S. graduate school, bringing a high level of expertise that combines global theories with practical applications in strategic planning.

Company Profile

• - Company Name: DeScratch Co., Ltd.
• - Location: 2-1-11 Minamiazabu, Minato City, Tokyo
• - Executives: CEO Ryuya Hamasaki / CSO Yujiro Imada
• - Established: October 2022
• - Business Activities: Strategy design and performance evaluation support for sports sponsorships; planning, operation, and management of athletes and sports content
• - Website: https://de-scratch.com
• - Contact: [email protected]