#United States #Los Angeles #WSS #Community Heroes #Día de Muertos

WSS Launches 'We Know What It Takes' Campaign

WSS, a prominent neighborhood retailer known for its dedication to sneakers and community engagement, has recently unveiled the “We Know What It Takes” campaign. This initiative is designed to celebrate the resilience and contributions of everyday heroes who enrich local communities.

The campaign draws attention to the remarkable individuals whose hard work and dedication often go unnoticed. Among these heroic figures is Daysi, a future lawyer who also takes on the roles of a boxing coach. She, along with others, embodies the spirit of determination that this campaign aims to spotlight.

Through this campaign, WSS honors those individuals—be they parents, workers, or entrepreneurs—whose perseverance and grit keep neighborhoods thriving. It emphasizes authentic stories from ordinary people, showcasing the unseen efforts that pave the way for progress.

In the words of Blanca Gonzalez, WSS's Senior Vice President and General Manager, “Our communities keep moving because of the people who find a way to push forward for their families, their neighborhoods, and all of us. We Know What It Takes is our way of saying we see you, we thank you, and we will continue to stand with you.”

Campaign Highlights

The “We Know What It Takes” campaign comprises several key components aimed at engaging communities:

1. Real Stories Series: This digital and social series features profiles of everyday heroes. Participants include a lawyer-turned-boxing coach dedicated to helping fighters, a single mother and hairstylist balancing her passions, and a Metro worker mentoring local youth. Their narratives bring to light the dedication and creativity that fuels community strength.

2. Community Events: WSS plans in-store celebrations and community activations across various locations including Los Angeles, Miami, and Houston. These events will focus on cultural festivities and sports, making the campaign resonate deeply with community members.

3. Día de Muertos Capsule Collections: To celebrate this significant cultural event, WSS is introducing a curated collection from major brands like adidas, Crocs, and Puma. Special releases such as the “Pan de Muerto” inspired shoes from adidas highlight the cultural relevance of the campaign, while others like Timberland’s Lotería-inspired boots pay homage to heritage.

Commitment to the Community

The “We Know What It Takes” campaign transcends mere marketing; it reflects WSS’s deep-rooted commitment to its communities. Through its WSS Cares! initiative, the retailer invests in programs that align with the values of resilience and opportunity. Collaborations with organizations like Metro and the YMCA showcase WSS's dedication to ensuring that families, students, and youths receive the support necessary to thrive.

With over 150 locations nationwide, WSS continues to be a cornerstone in the community, bridging the gap between sneaker culture and everyday life. They offer a wide selection of sneakers and apparel from leading brands, making fashion accessible to all.

Conclusion

In essence, WSS's “We Know What It Takes” campaign serves as a heartfelt salute to the unsung heroes within our neighborhoods. It is a movement that not only elevates individual stories of determination but also reinforces community bonds, reminding us all of the power of resilience and collective strength. For more information on the campaign and to explore the featured stories, visit WSS's official website.