#United States #Los Angeles #Barrett Distribution #footwear industry #FCTRY LAb

FCTRY LAb's Bold Move in D2C Fulfillment

In an exciting development within the footwear industry, trend-setting brand FCTRY LAb has entered into a strategic partnership with Barrett Distribution Centers to streamline its direct-to-consumer (D2C) fulfillment process. This collaboration, heralded as a game-changer, is designed to fuel the growth ambitions of FCTRY LAb, which is renowned for its innovative designs and high-performance footwear.

Based in Los Angeles, FCTRY LAb was co-founded by visionaries Omar Bailey and Abhi Som, both of whom bring extensive experience to the table. This brand has gained prominence by pushing design boundaries and employing rapid innovation strategies. Notable products include the Duckboot, a striking collaboration with rapper NLE Choppa, and the Stomper, a rugged boot that brings motorcycle aesthetics to a classic silhouette, famously worn by WWE superstar Seth Rollins.

Ravi Bhaskaran, COO of FCTRY LAb, expressed enthusiasm about the partnership. "Barrett checked every box, from proximity to our HQ and extensive footwear experience to their capacity for scaling with high order volumes," said Bhaskaran. With their current facility's lease nearing its end, FCTRY LAb sought a quick and adaptable solution, which Barrett seamlessly provided. This partnership not only addresses immediate logistical needs but also sets a robust foundation for future expansion.

Barrett Distribution Centers' Montebello, California facility will serve as the operational hub for FCTRY LAb’s D2C logistics. As a respected third-party logistics (3PL) provider, Barrett has consistently demonstrated its ability to cater to various market needs across multiple industries. With this strategic collaboration, FCTRY LAb can optimize its supply chain and enhance customer satisfaction effectively.

FCTRY LAb has earned its reputation not only for stylish options but also for high performance. Co-founder Omar Bailey's history includes designing bespoke footwear for sports legends across MLB and NBA. His latest offerings like the Knight RNR, a foam slip-on sneaker engineered for recovery, and the MOCC line catering to both men and women, blend comfort with cutting-edge technology. Additionally, the RUFL Boots make a striking debut, showcasing functionality combined with style, as showcased on the runway during New York Fashion Week.

Barrett’s capabilities align perfectly with FCTRY LAb’s expansion plans. Harrison Smith, Director of 3PL Pricing at Barrett, noted, “We are excited to welcome FCTRY LAb into the Barrett family. This company is on the brink of significant progress, and we are eager to play a role in their future ambitions.” Barrett’s scalable infrastructure and rich experience in apparel fulfillment make it an ideal partner for FCTRY LAb, as it embarks on a mission to disrupt the footwear space further.

As this partnership unfolds, it is clear that both FCTRY LAb and Barrett Distribution Centers are poised for enhanced success. The footwear industry is about to witness a new chapter marked by exciting innovations and superior customer service, setting the stage for FCTRY LAb’s continued growth trajectory in the coming years.

About Barrett Distribution Centers

Founded in 1941, Barrett Distribution Centers stands as a leader in customized logistics solutions, encompassing D2C eCommerce fulfillment and omnichannel distribution. The company prides itself on exceptional execution and customer engagement, making it a preferred partner across various sectors, particularly in apparel and footwear. Its longstanding reputation as one of North America's fastest-growing logistics providers exemplifies its commitment to client success.

About FCTRY LAb

FCTRY LAb is a groundbreaking footwear innovation brand established in Los Angeles, co-founded by Omar Bailey and Abhi Som. With a dedication to empowering creators and brands with greater ownership, FCTRY LAb illuminates the path from product creation to commercialization, revolutionizing the contemporary footwear landscape.