AUREME: A Sustainable Fashion Brand Debuts Its 2026 Autumn/Winter Collection
The Launch of AUREME: A New Era in Sustainable Fashion
On April 21, 2026, the new fashion brand AUREME made its grand debut with an impressive live exhibition at the Science Museum in Chiyoda, Tokyo. This brand is part of Sanyo Shokai's mid-term management strategy aimed at strengthening its presence in fashion retail between February 2026 and February 2028. With a vision of bringing forth high-value daily wear that balances functionality with style, AUREME aims to redefine the concept of everyday clothing.
The live exhibition showcased 32 stunning looks from the 2026 Autumn/Winter Collection, presented by twelve male and female models in a runway format. Under the creative direction of Masako Kushibe, the collection revolves around the concept of
Topics Consumer Products & Retail）
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