Yuko Araki Joins THERATIS as Brand Muse with New Ads Reflecting Night Beauty

Yuko Araki Shines as the Face of THERATIS Night Care

In an exciting announcement, actress Yuko Araki has been appointed as the brand muse for THERATIS, a high-performance night care product. On July 11, the company Vicrea launched a new premium line of its night care shampoo, THERATIS TERA Premium EX Night Control, and is set to introduce this line nationwide on July 23. To celebrate, a brand new television commercial titled "Dreaming Beauty" featuring Yuko will air in the Kanto area from the same date.

The new commercial artfully portrays Yuko gazing at a starlit sky through a large round window, designed to resemble the moon, emphasizing relaxation in her bedroom. Viewers can expect to see her effortlessly styled long hair fluttering in the night breeze, reinforcing the night care concept of the product. Behind-the-scenes footage showcases Yuko interacting playfully with the staff, creating a warm atmosphere during filming. Additionally, in an interview segment, she shares insights on her busy beauty routine and how to carve out time for self-care amidst a hectic schedule.

CM Overview: "Dreaming Beauty"

- Title: THERATIS New TV Commercial "Dreaming Beauty" (30-second, 15-second)
- Release Date: July 23, 2025, at 10 AM
- Product Site: THERATIS

Filming Insights

Yuko arrived on set with a bright smile, immediately setting a positive tone for the shoot. The environment was crafted to reflect the concept of making nighttime a luxurious and beneficial time, complete with a bedroom set featuring a moon-shaped window. Her white costume complemented her serene poses as she looked up at the night sky, prompting compliments from the crew about her beauty. During breaks, she reviewed footage and exchanged friendly banter with the staff, highlighting her joyful spirit and professionalism.

After the shoot, Yuko personally thanked each crew member, reinforcing her genuine and approachable personality, which shone through during the entire process.

YouTube Links

Interview Highlights with Yuko Araki

- Q: What was your impression of today’s shoot?

A: The set is simply stunning, creating a relaxing atmosphere that made it easy for me to perform. The moonlit theme is beautifully executed, and I hope everyone enjoys it.

- Q: What did you focus on during this shoot?

A: I aimed to express relaxation and took my movements slowly. It was a challenge but also enjoyable.

- Q: Do you have a night beauty routine?

A: I prioritize getting good sleep and include proteins in my diet to improve my skin and hair condition. I also engage in relaxation exercises before bed to prepare my body for sleep.

- Q: What tips do you have for creating beauty time?

A: I multi-task to make the most of my time, like checking my schedule while unwinding in the bath—this strategy works well for me.

- Q: Any message for the viewers of the CM?

A: I hope viewers notice the luxurious and relaxing time spent using THERATIS. I’m excited for everyone to experience the high-end design and benefits of the product firsthand.

About Yuko Araki

Born on December 15, 1993, in Tokyo, Yuko Araki gained attention as the eighth Zexy commercial girl in 2015 and has been a featured model for the fashion magazine "non-no" for eight years. She received the Best Newcomer award at the 8th Confidence Award for her role in the drama "CRISIS: Public Security Investigation Unit". Yuko will star in the upcoming TBS drama “DOPE” as a key figure in a team dedicated to drug control. With over 4.95 million followers on Instagram, she enjoys popularity across generations.

Introduction to THERATIS

THERATIS embodies the idea of transforming night into a valuable time for beauty with its concept of "making night time luxurious and beneficial." Their products promise to deeply penetrate hair strands with serum components, contributing to shining hair by morning. The newest addition, THERATIS TERA Premium EX Night Control, launched in July 2025, offers comprehensive solutions for common hair concerns.

Official Website: THERATIS
Instagram: @theratis_official
X: @miximjapan