Chesapeake Bay Fragrance™ Unveils New Identity and Expanded Collection

Chesapeake Bay Fragrance™ Unveils New Identity and Enhanced Collection

On January 22, 2026, Chesapeake Bay Fragrance™ announced its relaunch along with a refreshed brand identity and an expanded home fragrance collection. Formerly known as Chesapeake Bay Candle®, the brand embraces its coastal legacy by introducing a captivating array of scents inspired by the Chesapeake Bay region.

In a move to better connect with its consumers, Chesapeake Bay Fragrance™ seeks to elevate daily experiences with a modern and intentional design approach. The new fragrance portfolio features six evocative scents, including Serene Waters, Marine Drift, Golden Waves, Ocean Blossom, Salted Sands, and Ocean Retreat. Each fragrance captures the essence of the coast, designed to evoke nostalgia and serenity through its air-inspired notes like sea salt, marine breeze, soft florals, and comforting vanilla.

The introduction of reed diffusers marks a significant expansion in their home fragrance offerings, responding to consumer demand for effortless, all-day scenting. Alongside the traditional candles, which remain essential for creating intentional atmospheres, the expanded product line allows for layering scents to suit various rooms and occasions.

The brand also emphasized the importance of complementary design in its new look, incorporating sea glass-inspired vessels and other modern touches that enhance home décor without overpowering the space. Chesapeake Bay Fragrance™ candles have been crafted to effortlessly blend into contemporary interiors, ensuring they add warmth and ambiance whether they are placed on a coffee table or near the dining area.

Aaron Swart, Senior Vice President and General Manager of Home Fragrance, expressed, "This relaunch symbolizes our commitment to encapsulating the emotional benefits of coastal living. Our fragrances encourage mindfulness, allowing you to cherish your moments and connections with loved ones. We want to spark joy and elevate your daily routines with the essence of the coast."

The relaunch offers the new candle collection in a variety of sizes: 4.5 oz, 8 oz, 11 oz, and 14.5 oz, making these aromatic creations readily available through online platforms like Amazon and at select retail locations. Each scent aims not just to freshen the air, but to transform daily activities into intentional rituals of relaxation and connection.

Chesapeake Bay Fragrance™ is deeply rooted in its commitment to environmental stewardship. The relaunch strives to honor both the natural beauty of the Chesapeake Bay and the environmental responsibility inherent in their creations. To reinforce this commitment, the brand has partnered with Keep America Beautiful, a nonprofit dedicated to environmental conservation and restoration. This partnership reflects the company’s ethos of intertwining self-care with caring for the planet, as they participate in community initiatives that improve local environments.

As an official sponsor of the Greatest American Cleanup, Chesapeake Bay Fragrance™ supports local efforts to beautify shared spaces and protect shorelines—aligning with its belief that intentional actions can foster significant and lasting impacts on communities.

For those looking to connect with the uplifting spirit of coastal living or seeking to enhance their home atmosphere, the new Chesapeake Bay Fragrance™ collection is now available, inviting every individual to create their own cherished moments influenced by the serene shores of the Chesapeake Bay.

For more details on the relaunch and the collection, interested parties can visit chesapeake.yankeecandle.com.

About Chesapeake Bay Fragrance™

Founded in 1994 in coastal Maryland, Chesapeake Bay Candle® has a rich heritage inspired by the natural beauty of the Chesapeake Bay. After three decades of delivering fragrances that promote well-being, the brand reintroduces itself as Chesapeake Bay Fragrance™, committed to uplifting spirits and inspiring meaningful connections through its products.

About Newell Brands

Newell Brands (NASDAQ: NWL) is a global consumer goods powerhouse featuring a diverse portfolio of well-known brands such as Rubbermaid, Sharpie®, Graco®, Yankee Candle®, and many others. The company is dedicated to enhancing everyday moments for consumers worldwide.