Guthrie's Chicken Launches New Campaign to Celebrate 60 Years of Flavorful Legacy

Guthrie's Celebrates 60th Anniversary with New Campaign

Guthrie's, the restaurant known for its delicious chicken fingers, is pleased to announce a significant milestone: its 60th anniversary. This year, the brand orchestrates the launch of an exciting creative campaign titled 'The Original Obsession.' This initiative stands out as the first complete creative output from the iconic chicken finger establishment, marking a significant point in its storied history.

To make this celebration even more special for its devoted customers, Guthrie's plans to offer its Original Gut Boxes for just $6 on July 31st. This exclusive deal will be available in-store only at participating locations nationwide, allowing fans to indulge in their beloved chicken fingers at a fantastic price.

Founded in 1965, Guthrie's pioneered the chicken finger-only dining model, serving delicious, scratch-made chicken fingers accompanied by handmade sides. The establishment has spent decades crafting its signature hand-breaded chicken fingers, acclaimed signature sauce, hand-chopped coleslaw, crinkle-cut French fries, and, of course, Texas toast.

Guthrie's collaboration with Nashville-based agency GSF birthed 'The Original Obsession' campaign, incorporating the brand's legacy with its ongoing commitment to perfecting its menu. The campaign's narrative is centered around the concept of being a 'Super Fan'—a person who embodies an unwavering passion for Guthrie's chicken fingers, mirroring the brand's dedication to refining every aspect of their offerings. This pivot aims to ensure that Guthrie's cherished traditions persist while simultaneously attracting a new generation of customers eager to experience this culinary legacy.

Joe Kelly, the CEO of Guthrie's, emphasized the importance of honoring the brand's legacy while adapting to meet modern consumer expectations. "As we celebrate our 60th anniversary, we want to honor our legacy while evolving to meet today's consumer expectations. Our new brand image and creative do just that," he remarked. The recent expansion into the Carolinas served as the perfect opportunity to introduce the 'Super Fan' concept to an enthusiastic new audience.

The campaign intends to bring forth a mixed approach, incorporating various programmatic and paid social marketing tactics to reach millions of individuals nationwide. In doing so, Guthrie's aims to engage chicken finger enthusiasts wherever they may find themselves, whether at home or on the go.

With over 70 locations across 11 states, this beloved brand is set on expanding its reach even further in 2025 and beyond. Guthrie's has continuously demonstrated unwavering commitment to offering top-notch chicken fingers, fries, slaw, and toast—the ingredients that have become synonymous with its identity.

A significant milestone requires special recognition, and Guthrie's encourages fans to join them in celebrating 60 years of unforgettable flavors and memories. To learn more about the campaign or find a location, visit Guthrie's Chicken and follow them on social media platforms like Facebook and Instagram for the latest updates.

As the original chicken finger restaurant, Guthrie's stands tall in a marketplace filled with fast-food chains that seek to imitate its success. However, no one can replicate the obsessive dedication and quality that define Guthrie's chicken fingers—an unmatched experience loved by generations. Join in the celebration, enjoy those legendary chicken fingers, and become part of the Original Obsession today!