#Japan #Minato-ku #ZABUSHION #ENZA #ULESEE

ZABUSHION Unveils the Innovative ENZA Model

ZABUSHION, a cushion brand known for its commitment to optimal sitting comfort, has proudly introduced its latest model, ENZA. Created by ULESEE Inc., located in Minato-ku, Tokyo, this new addition to the popular ZABUSHION series aims to liberate users from the discomfort associated with prolonged sitting. The ENZA is set to launch for pre-orders on April 13, 2025, at Makuake, a platform dedicated to supporting innovative products and experiences. Following its announcement, the product has already received a remarkable response, securing the 3rd position in the overall rankings on its first day of availability.

Background Behind the Brand

Back pain has emerged as a significant social concern, affecting nearly 28 million people in Japan, equating to 1 in 4.5 individuals. This issue is particularly pronounced among those aged 40 to 60, where approximately 40% report experiencing discomfort. Recognizing this widespread issue, the brand's CEO, Kohei Matsuoka, launched ZABUSHION in June 2024 to develop high-quality cushions aimed at alleviating discomfort in the gluteal and lumbar regions experienced by those with desk jobs.

Using premium fiber materials manufactured in Japan, the ZABUSHION cushions are designed to minimize feelings of bottoming out and overheating, even during extended periods of sitting. The brand emphasizes proper posture support, helping to reduce the strain on the lumbar spine.

Features and Innovations of ENZA

The ZABUSHION - ENZA model builds upon the success of its standard predecessor, which was well-received for its comfort and usability, gaining favor among both individual customers and corporate clients. During the initial development phases, feedback revealed that many users experienced discomfort related to sensitive areas, a topic often viewed as taboo. User interviews indicated a surprisingly high percentage of respondents, approximately 31% of men and 26% of women, expressing concerns about hemorrhoids, highlighting a significant hidden need among the public.

Addressing Sensitive Needs with Innovation

The ENZA model was conceived not only to provide physical comfort but also to respect the users' emotional well-being by presenting a discreet solution. Many conventional cushions are easily identifiable by their appearance, making them uncomfortable for users to utilize in public spaces. The ENZA model seeks to address this by offering a high-quality, aesthetically pleasing alternative that is both functional and discreet.

Design and Comfort Features

Crafted with advanced fiber technology, the ZABUSHION - ENZA features an oval cut-out design that allows for versatile positioning. User evaluations helped identify pressing complaints, leading the design team to refine specific aspects of the cushion for enhanced usability and comfort. By partnering with skilled artisans and applying innovative manufacturing techniques, ZABUSHION has successfully created a product tailored to address a variety of pain points encountered by individuals who sit for extended periods.

Product Details

• - Model: ZABUSHION - ENZA
• - Price: ¥16,800 (tax included)
• - Dimensions: Height 55mm x Width 400mm x Depth 400mm
• - Weight: Approximately 590g
• - Color: Black

Company Overview

ULESEE Inc. derives its name from the Greek word for material, HYLE, fused with the English verb SEE. This reflects the company's vision of interpreting essential materials in modern spaces to create joy through their products. The ZABUSHION brand, inspired by traditional Japanese cushion culture, was launched to align with contemporary lifestyle needs. Having secured over ¥10 million through crowdfunding campaigns, ULESEE also collaborated with the CCC (TSUTAYA) group on a limited-time premium model launch.

For further information and inquiries, please visit our official website at ULESEE Inc. or ZABUSHION.