GUESS Watches Introduces Vibrant, Purposeful 2025 Worn with Pride Collection

A Celebration of Pride: GUESS Watches' 2025 Worn with Pride Collection



GUESS Watches has made a colorful statement with its 2025 Worn with Pride collection, designed to honor and support the LGBTQ+ community through vibrant aesthetics and purposeful messaging. This latest capsule collection showcases bold watch designs inspired by the colors of the Pride flag, each hue representing core values of love, acceptance, peace, and inclusion.

The theme for this year, "Color Your Heart, Color Your Mind, Color Our World," serves as an invitation to wear these stunning timepieces not just as fashion statements, but as expressions of purposeful pride. The collection reflects GUESS Watches' commitment to promoting inclusivity and self-expression, allowing wearers to showcase their identity boldly and beautifully.

In an inspiring move, GUESS Watches continues its partnership with The Trevor Project, a leading organization dedicated to suicide prevention and crisis intervention for LGBTQ+ youth. In 2025, the brand will contribute $25,000 to support the organization's vital work. This contribution is significant in fostering a safe environment for young individuals in the LGBTQ+ community, highlighting the importance of emotional support and understanding.

Brett Gibson, President of GUESS Watches, elaborates on the brand's mission, stating, "Our Worn with Pride collection celebrates inclusivity and self-expression through beautifully crafted watches that allow consumers to make their own personal statement every day. In partnership with The Trevor Project, we aim to uplift communities. This initiative transforms pride into purposeful action and celebrates the diversity that strengthens us all."

The Worn with Pride collection encourages each individual to embrace their true self, to articulate their identity freely, and to stand in solidarity with those who dare to live authentically. The limited-edition watches are available for purchase at guesswatches.com and select GUESS retail locations, making them accessible for everyone who wishes to wear their pride.

The collection not only resonates with fashion enthusiasts but also serves as a catalyst for meaningful conversations around topics of acceptance and diversity. As consumers wear these watches, they become ambassadors of the message that everyone deserves to feel safe, seen, and accepted.

About GUESS Watches


Founded in 1984, GUESS Watches has established itself as a leader in fashion timepieces, striving to appeal to style-conscious consumers around the world. With innovative and trendy designs, the brand continues to be a major player in the fashion watch industry, distributing its products globally through department stores, specialty stores, and GUESS lifestyle locations.

About The Trevor Project


The Trevor Project is not only the leading organization for suicide prevention among LGBTQ+ youth but also provides crucial resources, research, and advocacy efforts aimed at ensuring safety and acceptance for young people in this community. Operating 24/7, The Trevor Project connects trained counselors with LGBTQ+ youth in crisis, ensuring that help is always just a phone call away.

With the combination of fashion and advocacy, GUESS Watches' 2025 Worn with Pride collection embodies more than just style; it symbolizes a movement towards love, acceptance, and the celebration of individuality. Wear your pride with purpose and join in the mission of making the world a more colorful place for everyone.

Topics Consumer Products & Retail)

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