Life is Good® Unveils Exciting Pet Products Collaboration with Chewy
Life is Good®, a brand well-known for its optimistic lifestyle products, has officially launched a new assortment of pet-friendly items at Chewy, the preferred online haven for pet enthusiasts. This exciting collaboration signifies the culmination of over 30 years of championing positivity, now extended into the realm of pet care. This partnership allows the millions of pet parents who trust Chewy to explore toys, essential accessories, and even clothing designed not just for pets but for their owners as well.
The brand’s new line features a delightful variety of pet products that include items such as collars, leashes, food and water bowls, and a selection of toys that range from plush to rope and squeaky varieties. Moreover, pet parents can find apparel adorned with Life is Good's signature uplifting messages and graphics celebrating the love for their furry companions.
Yasmina Mokraoui, Vice President of Wholesale at Life is Good, elaborated on the vision behind this new endeavor. She highlights how the inherent optimism in animals aligns perfectly with Life is Good's mission. "Animals are naturally optimistic, which is one of the things we love most about them. Bringing our pet-themed products to Chewy enthusiasts nationwide feels like a natural fit as we look to continue our mission of spreading the power of optimism," she stated. The brand seeks to maintain its long-standing philosophy that a positive outlook can significantly enhance life's experiences.
Life is Good’s new pet line is crafted entirely with pet parents in mind, ensuring that every product resonates with the community’s values of joy and positivity. The items not only embody excellent quality and functionality but also project a sense of optimism that Life is Good has been known for. All products are thoughtfully designed to appeal to animal lovers who prioritize quality and positivity in their pets’ lives.
For those who indulge in shopping at Chewy, the Life is Good product line for pets features unique designs that stand out in the expansive catalog of pet supplies. Additionally, the apparel available will also be featured on the Life is Good website, making the brand easily accessible and expanding its reach to customers who resonate with its optimistic mission.
Looking forward, the partnership team at Life is Good is already hard at work developing new offerings for 2026, suggesting a commitment to continual growth and innovation within the pet product sector. This initiative has marked a turning point in how consumers perceive choices for pet care—viewed through a lens of joy and optimism. By merging practical pet products with engaging designs, Life is Good encourages pet parents to express their love for their animals while enhancing their lifestyle positively.
To explore Life is Good’s vibrant assortment of products, pet parents can visit Chewy.com. Through each sale, the brand continues its commitment to giving back, donating 10 percent of its annual net profits to The Life is Good Playmaker Project. This initiative helps support over a million kids in need each year, demonstrating Life is Good's dedication to fostering a positive impact not just for pets, but for the broader community as well. With their new offerings, Life is Good invites everyone to embrace the joy of companionship, ensuring that optimism can be at the heart of every home, whether it be with furry friends or family members.
The brand’s new line features a delightful variety of pet products that include items such as collars, leashes, food and water bowls, and a selection of toys that range from plush to rope and squeaky varieties. Moreover, pet parents can find apparel adorned with Life is Good's signature uplifting messages and graphics celebrating the love for their furry companions.
Yasmina Mokraoui, Vice President of Wholesale at Life is Good, elaborated on the vision behind this new endeavor. She highlights how the inherent optimism in animals aligns perfectly with Life is Good's mission. "Animals are naturally optimistic, which is one of the things we love most about them. Bringing our pet-themed products to Chewy enthusiasts nationwide feels like a natural fit as we look to continue our mission of spreading the power of optimism," she stated. The brand seeks to maintain its long-standing philosophy that a positive outlook can significantly enhance life's experiences.
Life is Good’s new pet line is crafted entirely with pet parents in mind, ensuring that every product resonates with the community’s values of joy and positivity. The items not only embody excellent quality and functionality but also project a sense of optimism that Life is Good has been known for. All products are thoughtfully designed to appeal to animal lovers who prioritize quality and positivity in their pets’ lives.
For those who indulge in shopping at Chewy, the Life is Good product line for pets features unique designs that stand out in the expansive catalog of pet supplies. Additionally, the apparel available will also be featured on the Life is Good website, making the brand easily accessible and expanding its reach to customers who resonate with its optimistic mission.
Looking forward, the partnership team at Life is Good is already hard at work developing new offerings for 2026, suggesting a commitment to continual growth and innovation within the pet product sector. This initiative has marked a turning point in how consumers perceive choices for pet care—viewed through a lens of joy and optimism. By merging practical pet products with engaging designs, Life is Good encourages pet parents to express their love for their animals while enhancing their lifestyle positively.
To explore Life is Good’s vibrant assortment of products, pet parents can visit Chewy.com. Through each sale, the brand continues its commitment to giving back, donating 10 percent of its annual net profits to The Life is Good Playmaker Project. This initiative helps support over a million kids in need each year, demonstrating Life is Good's dedication to fostering a positive impact not just for pets, but for the broader community as well. With their new offerings, Life is Good invites everyone to embrace the joy of companionship, ensuring that optimism can be at the heart of every home, whether it be with furry friends or family members.
Topics Consumer Products & Retail）
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