#Japan #Fukuoka #Ureru Group #KogaO＋ #VITA JAM

Unveiling the Future of Beauty at Okinawa Collection

The Ureru Net Advertising Group, headquartered in Fukuoka, Japan, is preparing to take the spotlight at the Okinawa Collection, one of Japan's premier fashion and culture events, set to take place on June 21, 2025. This event marks a crucial turning point for the company’s subsidiaries, as they showcase two of their most talked-about products: the high-performance facial mask "KogaO＋" and the bubbling gel pack "VITA JAM." With Gen Z as their target audience, these innovative products have already achieved remarkable success in the e-commerce space, and their debut at a live event will serve as a significant milestone.

What is the Okinawa Collection?

The Okinawa Collection is a massive trendsetting event that showcases fashion, beauty, music, and culture in the beautiful tropical setting of Okinawa. Attracting tens of thousands of attendees from across Japan, it has garnered immense popularity, especially among Gen Z and millennials. The event features numerous influential models, celebrities, and influencers, generating explosive social media buzz and live-stream coverage that extends far beyond the venue. This makes it a valuable platform for exhibiting brands to boost their recognition, sales, and social media presence simultaneously. Additionally, the event is designed with an emphasis on environmental awareness and coexisting with local culture, attracting the attention of the socially conscious Gen Z audience. It acts as a springboard for emerging brands looking to make their mark.

Featured Products

The two products being showcased, both of which have already earned rave reviews in the e-commerce market, are expected to create significant buzz at the Okinawa Collection:

1. KogaO＋

KogaO＋ is a high-quality facial mask designed to lift and define the facial contours, manufactured in Japan. Free from parabens, the mask boasts premium natural ingredients such as sake lees extract sourced from a traditional Kyoto brewery, blended with rice malt and cha leaves. The mask is crafted with a unique gel technology that prevents dripping, allowing for comfortable extended wear without discomfort.

With impressive accolades such as "Best Seller" and "Most Wanted" on Amazon, KogaO＋ has surpassed sales of 800,000 units. The Okinawa Collection is seen as a launchpad for this product towards the goal of reaching 1 million units in sales.

2. VITA JAM

VITA JAM is a cutting-edge carbonated gel pack that invigorates skin upon application, thanks to its high concentration of active ingredients like four types of Vitamin C derivatives, retinol, and niacinamide. This product targets dull skin with an aggressive skincare formula that creates creamy bubbles as it activates, reaching deep into the pores to lift away impurities without causing friction, ultimately revealing smooth, radiant skin.

Key Ingredients

• - Skin Kouji Water: Derived from six types of koji cultures, this patented ingredient includes over 200 beauty elements like vitamin B group, vitamin C derivatives, citric acid, and amino acids, fostering skin renewal.
• - CELABIO: A unique ingredient created by fermenting soybean extract and rice bran with natto bacteria, offering exceptional cellular activation that surpasses traditional placenta extracts in promoting collagen production.
• - ROSE CRYSTA-CO: An extract derived from rose petals known for its UV protection, acne bacteria suppression, and anti-aging benefits.

The combination of live events, social media buzz, and strong e-commerce performance positions VITA JAM as a leading candidate in the next-generation D2C market.

Future Outlook

The presentation at the Okinawa Collection is not merely an event; it represents a test phase for the expansion model of D2C brands driven by Gen Z. Following the event, the company plans to utilize diverse data from social media engagement, purchasing trends, and advertising reactions to form a replicable marketing scheme. Various distribution channels and collaboration initiatives are already being explored, with plans to expedite national expansion of KogaO＋ and VITA JAM based on the event responses. These products are expected to contribute significantly to driving overall growth in revenue and profits, leveraging the existing expertise in advertising, CRM, and D2C support.

Ureru Net Advertising Group is committed to systematically developing multiple hit brands within the D2C market and continues to seek growth aligned with the expectations of investors and shareholders.