#Japan #Tokyo #PUMA #HELIOT EMIL #DEVIATE NITRO

Unveiling the PUMA x HELIOT EMIL Collaboration

On June 14, 2025, PUMA Japan is set to debut its exciting collaboration with Copenhagen-based brand HELIOT EMIL, renowned for its distinctive design aesthetic. This new collection combines minimalism with high-performance features, creating a line that is both functional and stylish.

What is HELIOT EMIL?

HELIOT EMIL is a fashion label created by designer Julius Juul, notable for merging functionality with experimental aesthetics. The brand is celebrated for its innovative designs characterized by minimal yet structured silhouettes and technical fabrications. It has carved a niche for itself globally, drawing interest from fashion enthusiasts and connoisseurs alike.

The Collection Concept

The core theme of the PUMA x HELIOT EMIL collection is “Concentration and Serenity in Motion.” Each piece is crafted with a focus on utility and refined minimalism. The collection showcases an all-black palette, embodying sophistication while incorporating elements ideal for active lifestyles.

Among the standout items in this range are:

• - PUMA x HELIOT EMIL Lightweight Jacket

Price: ¥31,900
Item Number: 629489
Color: Black

• - PUMA x HELIOT EMIL Shorts

Price: ¥22,000
Item Number: 629492
Color: Black

• - PUMA x HELIOT EMIL Sling Bag

Price: ¥30,800
Item Number: 091208
Color: Black

• - DEVIATE NITRO ELITE TRAIL HELIOT EMIL

Price: ¥44,000
Item Number: 401196
Color: Black

These pieces are designed not just for practicality, but also to project a tranquil, strong presence. They focus on the precision of structure, the weight of materials, and the beauty of movement, showcasing the brand's philosophy of quiet strength.

Where and When to Purchase

The PUMA x HELIOT EMIL collection will be available at various retail locations including the PUMA Store on Harajuku Cat Street, PUMA Store Osaka, the PUMA app, and selected authorized retailers. It is important to note that availability may vary by location and it is advisable to check ahead of time, as sales start on June 14, 2025. Please be aware that release dates and participating stores may change.

In a world where noise often overshadows substance, PUMA and HELIOT EMIL invite you to embrace a collection where every piece communicates strength through simplicity. Stay tuned for the launch and experience the unique blend of fashion and function.