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MoEngage Celebrates Recognition as ‘Customers' Choice’

MoEngage, a prominent player in the customer engagement landscape, has attained significant recognition in the latest Gartner Peer Insights report. This accolade as a “Customers' Choice” vendor in the Multichannel Marketing Hubs category is not just a title; it is a reflection of MoEngage’s commitment to enhancing the customer experience through innovative marketing solutions. As of the latest reviews, a remarkable 92% of users have expressed their willingness to recommend MoEngage based on feedback collected until January 2025.

This marks the second consecutive occasion that MoEngage has been spotlighted in this prestigious report, reinforcing its position as a leader in the customer engagement domain. The selection criteria for this recognition were stringent, requiring MoEngage to surpass industry benchmarks in user interest, adoption rates, and overall customer experience. The brand stands out in a crowded market, especially as it competes alongside just one other vendor categorized as a “Customers' Choice” in the 2025 report.

“Customer-centricity is at the heart of MoEngage’s operations,” stated Raviteja Dodda, Co-founder and CEO of MoEngage. He elaborated on this approach, emphasizing how MoEngage strives to simplify processes for clients—from seamless contract agreements to straightforward migrations. This philosophy has been instrumental in attracting over 90 brands to switch to MoEngage last year alone, highlighting their evolving multichannel marketing needs.

The Importance of Customer Feedback

Gartner Peer Insights plays a crucial role in shaping consumer perceptions of software vendors by compiling verified reviews from actual customers. Its “Voice of the Customer” report categorizes vendors through a rigorous vetting process, assessing their User Interest, Adoption, and Overall Experience metrics. This feedback is not just a series of ratings; it forms an invaluable resource for companies aiming to enhance their service offerings based on real user experiences.

The significance of customer feedback is emphasized within MoEngage, where continuous improvement is paramount. The organization takes pride in its ability to listen to its users and adapt accordingly, thus cultivating a responsive and agile marketing platform tailored to specific business needs.

About Gartner Peer Insights

Gartner, Inc. is a renowned global research and advisory company that provides insights and solutions to help businesses make informed decisions. The Gartner Peer Insights platform focuses specifically on software and technology service reviews, offering potential users the opportunity to gauge a product's effectiveness through the lens of their peers. The “Customers' Choice” badge is a notable indicator of a vendor's reputation in the market and stems from a proven track record of user satisfaction.

MoEngage: A Trusted Partner

As a platform backed by substantial venture capital, including investments from Goldman Sachs Asset Management and Matrix Partners, MoEngage is trusted by over 1,350 global consumer brands across more than 60 countries. The company’s dedication to supporting businesses in engaging effectively with their customers speaks volumes about its credibility and expertise in multichannel marketing solutions.

With offices spread across 15 nations, MoEngage is well-positioned to adapt to various market environments, ensuring its clients reap maximum benefits from their marketing strategies. The firm’s commitment to innovation and customer satisfaction continues to fuel its growth and reputation, marking it as an essential partner for brands navigating the dynamic landscape of customer engagement.

You can explore more about MoEngage and its offerings at www.moengage.com.