#United States #Anaheim #Wildfire Relief #Northgate Market #Latino Support

Northgate González Market's Community Initiative

In a heartfelt response to the devastating wildfires in the Los Angeles area, Northgate González Market has unveiled a fundraising campaign aimed at uplifting Latino families who have been heavily impacted. The initiative, titled "Unidos Por Nuestra Comunidad" (Together for Our Community), strives to rally support from the community by encouraging customers to round up their purchases from January 16 to January 31, 2025. Northgate Market has pledged to match every dollar donated, up to a remarkable total of $100,000, setting a strong example of corporate responsibility and community engagement.

A Call to Action

Co-President Miguel González expressed deep concern over the unimaginable loss that many Latino families have suffered due to the wildfires. He stated, "We are heartbroken by the devastation these wildfires have caused, particularly among Latino families. Our mission has always been to stand with our neighbors, and now is the time to come together and help them recover."

The campaign highlights the crucial needs of the Latino community, which constitutes almost half of Los Angeles County's population. Many of those affected are essential workers, such as gardeners and restaurant staff, who often lack access to vital resources or federal disaster aid. By partnering with local organizations like the Coalition for Humane Immigrant Rights (CHIRLA) and Alma Family Services, the market aims to ensure that the relief reaches those most in need.

Community Collaboration and Support

Diego Rodriguez, Executive Vice President/COO of Alma Family Services, emphasized the significance of Northgate's matching commitment, calling it a pivotal demonstration of community leadership. The initiative goes beyond just monetary support. Northgate has also provided hot meals, hygiene kits, groceries, and drinking water to local shelters, joining efforts with Los Angeles County Supervisors to offer immediate relief.

Anabella Bastida, Director of Membership Services at CHIRLA, reinforced the importance of such community-driven efforts: "Disasters don't discriminate, but those most vulnerable—low-income families and undocumented workers—are often the ones who struggle the most to access necessities like food, water, and shelter. Northgate's generosity brings hope and tangible aid to families who have lost so much in the wildfires."

Conclusion

Through the combined efforts of Northgate González Market, its customers, and impactful nonprofit partners, hope and healing are on the horizon for Latino families affected by the recent devastating wildfires. The campaign serves as a powerful reminder of the strength of community solidarity in times of crisis.

For those wishing to contribute, small gestures like rounding up your purchase can make a significant difference in the lives of those in need.