#United States #Louisville #Spirits #Heaven Hill

Heaven Hill Brands Launches a New Corporate Identity

Heaven Hill Brands, a leading name in the spirits industry and one of the largest independent, family-owned companies in the United States, has officially unveiled its refreshed corporate brand. This significant event coincided with the inauguration of its new corporate office located in Louisville, Kentucky, marked by a special ribbon-cutting ceremony attended by local leaders, including Louisville Mayor Craig Greenberg, along with employees of the company.

The company's new tagline, "Thriving Together," embodies its commitment to collaboration and partnership. This phrase encapsulates the belief that sustained success is achievable through shared values and a deep-rooted commitment to its stakeholders. Kate Latts, Co-President of Heaven Hill Brands, stated, “Our new corporate office is a physical expression of our refreshed brand, modern, intentional, and people-first.” This perspective emphasizes the importance of connection, creativity, and a concerted effort towards thriving together as reflected through the office's design and layout.

The rebranding initiative serves as a beacon of clarity and consistency across multiple aspects of the company's operations, from employee culture to community engagement. The brand's new identity is now actively represented across its various external channels, including the professional website, heavenhill.com.

The New Corporate Office

Heaven Hill's new headquarters, strategically located at 815 N. Whittington Parkway, houses the company's Louisville teams under one roof for the first time in years. This expansive 48,000-square-foot facility boasts over 150 dedicated workspaces, a two-story café, and a vibrant employee art gallery. Noteworthy interior features include a dedicated New Product Development area and various flexible meeting spaces which foster innovation and creativity among teams.

Among the special touches is Max's Place, a tasting bar named in honor of the esteemed Executive Chairman Max Shapira. This area showcases colorful installations from local artists, including a hand-painted mural by OSRS and a living moss wall designed by Anything Groes, creating a unique and inviting environment for both employees and visitors. The office also features full-wall brand graphics that highlight the company’s core attributes—authenticity, integrity, legacy, and innovation—which are essential to the collective spirit of the new tagline, Thriving Together.

Recognition and Growth

The timing of this rebranding is particularly auspicious as Heaven Hill continues to gain momentum in various sectors, focusing on product innovation, distilling expansion, and progressive investment in workforce development and community relations. The Mayor of Louisville highlighted, “Heaven Hill is a vibrant and growing business with deep roots in Louisville.” This statement underscores the significance of the new office as a sign of both economic strength in Louisville and the company’s long-term investment in its future.

Adding to its achievements, Heaven Hill was recently recognized as a U.S. Best Managed Company for the second consecutive year by Deloitte Private and The Wall Street Journal, showcasing its excellence in strategy, execution, culture, and financial performance. This honor places Heaven Hill among a select group of companies recognized worldwide.

The design and construction of this new office were the result of collaborations with key partners such as NTS Development, ARCO, and 15 Design. Their efforts contributed significantly to the planning and execution process, ensuring that the space is not only functional but also reflects the values and vision of Heaven Hill Brands.

Founded in Bardstown, Kentucky in 1935, Heaven Hill remains family-owned, with a diverse portfolio that includes some of the industry's most beloved brands, including Elijah Craig and Evan Williams. This recent milestone further cements its reputation and commitment to growth and excellence within the spirits industry, celebrating nearly 90 years of tradition and innovation.

Conclusion

As Heaven Hill Brands embarks on this new chapter with a refreshed brand identity and state-of-the-art office, it sets a powerful example of resilience and adaptability in today’s competitive market. With a focus squarely on its people and partnerships, the company is poised for a bright future where it continues to thrive together with its community and stakeholders.