Repro and Niconico Video: Maximizing App Revenue with Innovative Solutions

Repro and Niconico Video: Driving Success Together

Repro Inc., a company dedicated to maximizing revenue through marketing solutions, recently shared the outcomes of integrating their tools into Niconico Video, a popular video community service managed by Dwango Corporation. With an impressive monthly active user count exceeding 22 million as of September 2024, Niconico offers a unique platform that features exclusive content and interactive comment functionalities, establishing a one-of-a-kind digital playground for its users.

Since its launch in 2006, Niconico has continuously evolved, aiming to facilitate enjoyable interactions and provide a smooth transition for users from web to app experiences. However, Niconico has faced a challenge of insufficient digital marketing personnel, which hindered ongoing enhancements to their service. To tackle this issue, they incorporated Repro's conversion maximization service in September 2024, seeking expert support for effective digital marketing execution.

Achievements Post-Integration

Just three months after Repro's solutions were put to work, Niconico reported a remarkable 120% achievement rate for its app download objectives. Through a comprehensive analysis of the challenges associated with directing web users to the app, various strategic measures were implemented immediately upon integration. These strategies began yielding results almost instantly, with a steady increase in app downloads observed over the initial weeks following the launch.

Key Strategies Implemented by Repro

1. Prominent Download Pop-Ups:
Repro introduced half-modal pop-ups on video pages to encourage downloads among users who had viewed content. This simple yet effective change led to a noteworthy increase in daily downloads, rising approximately 20-30% when compared to the previous non-promotional approach.

2. Dynamic Smart Banners:
The smart banner at the top of the viewing page was redefined. Previously static messages were modified seasonally and contextually, contributing to a more substantial and engaging user experience. The alterations resulted in heightened visibility and effectiveness, reinforcing the connection between user engagement and promotional messaging.

Testimonials from Niconico's Leadership

Feedback from key figures at Dwango confirms the positive impact of Repro’s input.

Koudai Shimabayashi, Brand Strategy Department:
“After the implementation, we saw clear numbers reflecting a significant enhancement in app downloads. Throughout our collaboration with Repro, we executed numerous strategies and accelerated our PDCA cycle (Plan-Do-Check-Act). The quantity of initiatives was indeed demanding, but by fully committing to the process, we unveiled new opportunities and insights.”

Hiroki Urano, Video Planning Section:
“Niconico Video is endearingly referred to by users as ‘home’ or ‘a warm place,’ often characterized as a collection of niche content. We deeply valued Repro’s understanding of this shared vision. Throughout our collaboration, we've gathered invaluable insights into user needs, and we intend to leverage this knowledge in upcoming functional offerings.”

Future Plans and Ongoing Development

The success realized through Repro's solutions affirms the importance of collaborating with professionals who comprehend the essence of user connection. As Niconico continues to share engaging experiences with its audience, they look forward to effectively communicating the joy of their platform.

For deeper insights regarding the implemented services, you can explore: Niconico Case Study

Niconico is accessible through various platforms:

About Repro

Repro is a pioneering marketing solution company that synergizes technology and human expertise to resolve challenges present between services and the people that utilize them. Their engagement platform, Repro, facilitates tailored communication for each user at the right moment and through the appropriate channels, enhancing user experiences across web and app platforms.

To learn more about their offerings, visit: