Jin Jiji Is Crowned the Best Gin in the World at London Spirits

Jin Jiji: The Spirit of India

In a remarkable achievement, Jin Jiji, the artisanal gin created by Peak Spirits, has made history by being crowned the highest-rated gin globally at the prestigious London Spirits Competition 2025. This accolade comes with a phenomenal score of 98 points and includes the highly sought-after title of 'Spirit of the Year', solidifying its status not just as a fine gin, but as a true icon in the spirits industry.

Founded by Master Sommelier Ken Fredrickson and spirits expert Ansh Khanna, Jin Jiji embodies a vision that brings India's rich biodiversity to an international audience. It is unique in its composition, made from a blend of Himalayan juniper, tulsi (holy basil), chamomile, and a thoughtful selection of botanicals inspired by India's traditional practices. This combination delivers a distinctive flavor profile that is vibrant, balanced, and deeply connected to the cultural and natural heritage of India.

According to Ansh Khanna, Co-Founder of Jin Jiji and Peak Spirits, "India has always had the ingredients for world-class spirits—what we needed was belief and craft." His sentiment speaks volumes about the potential of Indian craftsmanship on a global platform, showing the world that India can produce spirits that compete on the highest stage.

With its international market presence expanding, Jin Jiji is currently available in the United States, Europe, Australia, New Zealand, and Singapore, thanks to its importation by High Road Spirits and partnerships with distributors such as Skurnik Wines and Maverick Beverage Company. The gin is not only redefining modern gin but is also telling the story of India with every sip.

One of the key elements of Jin Jiji’s appeal is its cultural roots. The very name 'Jin Jiji' is derived from the Hindi word 'जिजीविषा', which translates to a zest for life. This phrase perfectly encapsulates the essence of the spirit—celebrating joy, purpose, and the soul of authentic Indian spirit-making.

In the spirits world, recognition such as this is paramount, especially for a brand that is relatively new. With its unique ingredients and dedication to quality, Jin Jiji stands out among the myriad of gins flooding the market. It challenges the expectations of what gin can be and showcases the richness of India’s natural resources.

As Jin Jiji continues its ascent in the international spirits scene, it is proof that India's potential in the global market doesn't lie only in its tech prowess or textiles but also in its ability to craft world-class beverages. The journey of Jin Jiji is more than just a success story; it reflects a growing movement towards celebrating indigenous practices while embracing modern trends in the beverage industry.

As consumers increasingly seek new experiences, many are turning towards products that offer not only taste but also a story—an ethical and cultural narrative that Jin Jiji provides. It's a reminder that the finest ingredients, paired with a sense of purpose, can lead to extraordinary outcomes.

For anyone keen to experience this acclaimed gin, it is now accessible through various channels, reflecting its strong distribution capabilities. Jin Jiji isn't just a drink; it’s an experience that embraces the spirit of India,
inviting you to savor the complexity, artistry, and the pride of a nation through each bottle.

To learn more about Jin Jiji and explore the brand's authentic offerings, visit Highroadspirits.com, where you can find further details about their exquisite range of products.