#United States #Houston #Shipley Do-Nuts #YAYs #Beignets

Fresh Twist on a Classic

As the Carnival season approaches, Houston's beloved Shipley Do-Nuts has taken inspiration from the vibrant culture of New Orleans by launching its latest menu item: YAYs, a delightful take on the traditional beignet. These mini treats are not just a celebration of the New Orleans staple but also serve to connect the two cities, known for their rich culinary traditions.

A Taste of New Orleans in Texas

Available for a limited time until early April, YAYs are crafted from Shipley's signature yeast dough. The dough is skillfully prepared and fried to achieve a light, fluffy texture that perfectly complements the powdered sugar with which they are generously dusted upon ordering. Each order provides a warm, comforting experience, adding a touch of festivity to any occasion.

Price Points and Accessibility

Customers can indulge in these sweet delights in various sizes to fit any appetite or gathering. Options include four pieces for $2, 12 for $5, and a larger pack of 24 for just $10. This not only makes YAYs an affordable treat, but also an ideal choice for gatherings, whether it's a casual get-together or a more festive Mardi Gras celebration.

Celebrating Seasonal Joy

The introduction of YAYs coincides with a playful nod to the region's Carnivals, encapsulating the spirit of this festive season. With Carnival festivities ramping up, the timing is perfect for anyone looking to add a sweet element to their celebrations, especially during watch parties for renowned events in the Crescent City.

Kaitlyn Venable, the Director of Culinary at Shipley, shared her excitement, stating, "Since Houston is known as New Orleans' sister city, it's only right that Shipley offers our twist on Louisiana's official state donut with a new snack-sized treat. Our YAYs deliver a light, airy, sweet bite that's perfect for any time of day."

Bonus for Rewards Members

In a move that sweetens the deal, Shipley Do-Happy Rewards members can enjoy a complimentary order of four YAYs with any purchase of $5 and over until February 10, effectively encouraging loyal customers to partake in this new addition.

More on the Menu

In addition to introducing YAYs, Shipley Do-Nuts has also made its Bacon, Egg & Cheese kolaches a permanent fixture on the menu following their previous limited-time success. This shows Shipley's commitment to providing a diverse menu that caters to the tastes and preferences of its customers, further cementing its status as a gourmet destination for dessert lovers.

Ordering Made Easy

The new YAYs can be found in-store or ordered conveniently online for pickup or delivery, offering a hassle-free way to enjoy these delectable pastries. For more information about the menu or to place an order, customers can visit Shipley's website.

About Shipley Do-Nuts

Founded in 1936, Shipley Do-Nuts has grown to become one of the oldest and most popular donut brands in the United States, boasting over 360 locations across 12 states. The brand continues to thrive, contributing to the communities it serves by delighting customers with quality treats and maintaining a strong presence in the industry. Ranked on Entrepreneur magazine's Franchise 500® list, Shipley Do-Nuts remains committed to innovation and customer satisfaction.

For those looking to enhance their experience with exclusive rewards and offers, signing up for Do-Happy Rewards is a great way to ensure you never miss out on special deals and promotions. Visit ShipleyDonuts.com/rewards for more details.

This seasonal treat is one donut lovers won't want to miss—YAYs are set to bring a smile to every celebration!