Introducing the Innovative Virtual Concierge Service for Eyewear Retail: MISE-demo EYES

Transforming Eyewear Retail with MISE-demo EYES

In August 2025, Tag Corporation, based in Chiyoda, Tokyo, is set to revolutionize the eyewear retail industry with its new virtual customer service solution, MISE-demo EYES. As part of their innovative project MiraiLab, this service is tailored to meet the unique demands of an industry that requires specialized customer interactions.

MISE-demo EYES introduces a virtual human digital concierge that aims to facilitate natural and engaging communication with customers, creating a unique shopping experience that feels almost personal. In a landscape marked by staffing shortages and inconsistent service quality, this solution promises to deliver a stress-free and uniform customer experience.

Addressing Key Challenges in Eyewear Retail

The retail landscape has faced dual challenges:
1. Prolonged customer service times in busy stores; and
2. Customers’ uncertainty when searching for the perfect pair of glasses.

MISE-demo EYES addresses both these issues by leveraging AI technology to generate a virtual representative who assists customers effectively. With the tagline “comfortable, casual, and speedy,” this innovative service enables customers to explore eyewear options at their own pace, whether in-store or at home.

The Dual Role of Virtual Human Assistance

While traditional retail staff will continue to provide personalized guidance, MISE-demo EYES will serve as a virtual assistant for a broader audience, ensuring that everyone receives detailed and helpful information about products without the constraints of human limitations. The goal is to enhance the joy of wearing glasses, making it a pleasurable experience for customers.

Features of MISE-demo EYES

1. Improved Customer Pathway

The virtual human introduces customers to potential eyewear solutions in an environment where they may feel hesitant to seek help, thereby minimizing missed sales opportunities. It efficiently guides customers who may feel overwhelmed while navigating through numerous options.

2. Realistic Virtual Try-On Experience

Customers can utilize their devices to capture their faces and try various eyewear styles virtually. This allows users to see how different pairs of glasses look on them without the pressure of interacting with staff in-store, encouraging a more enjoyable shopping experience.

3. Flexible Try-On Options

Whether in-store or outside, customers can take their time to decide, empowered with the ability to revisit their favorite styles later. This flexibility is crucial for individuals who may need input from family members or friends before making a final decision.

4. Multilingual Support

To better cater to inbound customers, the service supports over 30 languages, enhancing accessibility and customer comfort.

5. Integration with Retail Operations

By connecting with store inventory via JAN codes, MISE-demo EYES enables seamless communication of product information and facilitates transactions.

6. Availability on Various Platforms

Customers can experience the service across multiple devices—large signage displays, tablets, and even their smartphones, allowing them to continue their eyewear trials at their convenience.

Benefits of Implementing MISE-demo EYES

By providing consistent conversational experiences that emphasize expertise and hospitality, MISE-demo EYES aims to significantly uplift the standard of service in eyewear retail. It helps eliminate the variability caused by staff shortages or performance differences among employees.

Tag Corporation invites retailers in the eyewear sector to experience the benefits of MISE-demo EYES firsthand. This innovative solution promises to be a game-changer in how customers choose and purchase eyewear.

For more information, visit our website: MISE-demo EYES or contact us for demonstrations and case studies.

About Tag Corporation

With over 45 years since its inception, Tag Corporation specializes in designing, constructing, and setting up retail spaces in shopping centers, department stores, and restaurants. They currently focus on creating new sales approaches that integrate digital technology for a more modern shopping experience.