#Japan #Tokyo #Wonder Table #MO-MO-PARADISE #Nabezo

A New Era for Nabezo: Embracing Global Recognition

In a strategic move aimed at enhancing its international presence, Nabezo, a well-known restaurant specializing in shabu-shabu and sukiyaki, will be undergoing a significant brand change. The company, Wonder Table Inc., headquartered in Shinjuku, Tokyo, has decided to unify its brand under the globally recognized name MO-MO-PARADISE. This transition is set to bring a more robust international recognition, enabling foreign visitors to indulge in authentic Japanese cuisine with greater trust and familiarity.

Expanding Global Strategy and Anticipating Inbound Demand

For years, Nabezo has garnered a solid reputation across Japan, but the company acknowledges the need to adapt to a rapidly changing global landscape. By aligning with MO-MO-PARADISE, which has captured the hearts and palates of gastronomes in eight countries worldwide, Nabezo is looking to cater more effectively to inbound tourists. The hope is that this brand consolidation not only enhances guest experiences but also entices visitors to seek out MO-MO-PARADISE locations in their home countries after returning from Japan.

This rebranding is part of a larger strategy that aims to promote Japanese culinary heritage abroad while ensuring that locals and tourists alike can enjoy a consistent dining experience.

Renovation Schedule for Rebranding

With the rebranding comes strategic renovations at Nabezo's existing locations. Here is a timeline of key dates:

• - Nabezo Shinjuku Sanchome Location:

- June 1, 2025: Temporary closure for renovations.
- Early September 2025: Reopening as MO-MO-PARADISE (tentative).

• - Nabezo Shibuya Koen-dori Location:

- August 31, 2025: Final day of operation as Nabezo.
- September 1, 2025: Debuts as MO-MO-PARADISE.

What is MO-MO-PARADISE?

MO-MO-PARADISE made its debut in 1993 as a shabu-shabu and sukiyaki all-you-can-eat restaurant chain, rooted in a mission to bring the essence of Japanese dining to the world. It has flourished across various international markets, positioning itself as a staple for anyone looking to enjoy authentic Japanese flavors. With the rebranding of Nabezo, the hope is to extend that reach and enhance its presence even further.

For more information about MO-MO-PARADISE, visit their official site: MO-MO-PARADISE.

About Wonder Table Inc.

Wonder Table Inc. operates a plethora of dining establishments both in Japan and internationally, boasting 36 locations domestically and 99 abroad. Renowned for brands like MO-MO-PARADISE and YONA YONA BEER WORKS, the company strives to combine home-grown culinary artistry with a global appeal. Their portfolio also includes cultivated collaborations with historic dining brands, such as Peter Luger Steak House in Brooklyn, New York. With diverse offerings, Wonder Table is committed to delivering exceptional dining experiences across borders.

For further details on their restaurants and offerings, check out Wonder Table.

Club Wonder: Membership Benefits

In addition to the rebranding efforts, Wonder Table has launched a membership program called 'Club Wonder'. This program, which is free to join, allows members to make dining reservations conveniently via their smartphones. Users can collect points for each visit, redeemable for digital gift cards. Increasing their patronage also boosts members’ status, ensuring exclusive access to reservations during peak times, such as weekends and holidays.

Learn more about joining the program at Club Wonder.

Wonder Table Gift Card: A Unique Gift Option

Offering a broader option for heartfelt gifts, Wonder Table sells both physical and digital gift cards, redeemable at all of their locations across Japan. Consider giving a Wondertable Gift Card to express gratitude and appreciation, available for purchase at Wonder Table Gift Card.

With these exciting changes, Nabezo's evolution into MO-MO-PARADISE seems poised to enhance its reputation and presence not only in Japan but around the globe, making authentic Japanese dining accessible to an even wider audience.