#Japan #Tokyo #Disaster Preparedness #Kokoro Tsunagu #CyberStep Holdings

CyberStep and Kokoro Tsunagu Join Forces for Disaster Preparedness

In an innovative move to enhance public safety, CyberStep Holdings Co., Ltd., headquartered in Tokyo, has announced its collaboration with Kokoro Tsunagu Co., Ltd. to establish a new joint venture titled "Kokoro Tsunagu Co., Ltd." This new entity will focus on providing subscription services for disaster preparedness supplies and inventory management. The joint venture is anticipated to be officially set up by May 2026, with CyberStep owning a 67% stake.

Purpose of the Joint Venture

CyberStep has primarily centered its business on developing and operating online games, but it's now seeking to expand its revenue streams and enhance its corporate value through this new venture in disaster preparedness. The joint venture illustrates the group's commitment to evolving beyond gaming, addressing pressing social needs for preparedness in the face of natural disasters.

Current Challenges in Disaster Preparedness

With the increasing frequency of natural disasters, such as earthquakes, typhoons, and torrential rains, the demand for disaster preparedness supplies has surged among individuals, corporations, and municipalities. However, many of them struggle with critical aspects such as inventory expiry management, regular inspections, and the establishment of effective renewal systems. Despite having supplies, there exists a large gap in management practices, often leaving many underprepared. This company aims to tackle these societal issues through a combination of subscription services and digital solutions for inventory management.

Expertise and Track Record of Kokoro Tsunagu

Though a relatively new company, Kokoro Tsunagu’s team comprises experts, all certified in disaster preparedness and inventory management. Their experience includes over ten years in renewable energy sectors, where they collaborated with various municipalities to explore the utilization of renewable resources for emergency power solutions. This extensive involvement has equipped them with deep insights into local government challenges in disaster service provision. Additionally, the company is led by Yukisuke Ikeuchi, who brings valuable expertise in system development, yielding a unique fusion of field knowledge and technological capabilities. The basic plan for the disaster preparedness subscription has been devised and is currently under test runs, with feedback being utilized to devise additional options swiftly.

Collaboration with Tokyo University of Science

To bolster its competitive edge, Kokoro Tsunagu is collaborating with Professor Takahashi’s research group at the Tokyo University of Science to develop unique disaster preparedness products. This partnership will involve efforts to combine existing resources with new tailored offerings, enhancing service value for subscribers.

New Business Endeavors

Scope of Services

• - Subscription Services: Developing and providing disaster preparedness supplies through subscription models aimed at municipalities, corporations, and individuals.
• - Management Services: Offering management services that encompass inventory expiry oversight and periodic updates.

Management Structure

The functions dedicated to these services will be handled by the newly formed Kokoro Tsunagu Co., Ltd.

Overview of the Joint Venture

• - Company Name: Kokoro Tsunagu Co., Ltd.
• - Location: Suginami Ku, Tokyo, Japan
• - Managing Director: Yukisuke Ikeuchi
• - Business Operations: Focused on comprehensive disaster support solutions, including energy solutions and subscription services for disaster supplies.
• - Capital: 100 million JPY
• - Expected Establishment: May 2026
• - Equity Ratio: CyberStep Holdings 67%, Kokoro Tsunagu Co., Ltd. 33%

The branding retains continuity, as "Kokoro Tsunagu" is already recognized in the disaster preparedness sector. This alignment aims to improve consistency in external recognition and operational efficiency. Additionally, Kokoro Tsunagu Co., Ltd. plans to rebrand as CTG by May 2026, reflecting the transition into this new partnership.

Company Background

• - CyberStep Holdings Co., Ltd.

- CEO: Shinji Yuasa
- Location: 4F Asahi Seimei Daida Bashi Building, Suginami Ku, 1-22-19 Izumi, Tokyo, Japan
- Incorporation Date: April 2000
- Capital: 40.75 billion JPY (as of May 2025)
- Market: Tokyo Stock Exchange Standard Market (Code: 3810)
- Business Areas: Group management, digital entertainment, fintech, and Web3 ventures.
- Corporate Website: CyberStep Holdings

• - Future Prospects

The proactive response to disaster readiness signifies a significant leap toward societal safety, ensuring that vulnerable communities are better equipped to face unforeseen crises. With reliable partnerships, technological insight, and a dedicated team, this new joint venture seeks not only to innovate but also to elevate the standards of disaster readiness across Japan.