Cypress & Grapevine Launch
2025-04-23 10:01:23

Joe Malone London Unveils New Cypress & Grapevine Scent for Men at Exclusive Event

The Latest Addition to Joe Malone London: Cypress & Grapevine



On April 25, 2025, Joe Malone London will release new products featuring its iconic scent, Cypress & Grapevine. The two new items include a classic candle and an all-over body spray, both designed to enhance a sophisticated men’s lifestyle. But before the official launch, a special preview event took place on April 21, 2025, featuring a star-studded guest list.

Notable celebrities including Kōtarō Koizumi, Dean Fujioka, Hiroki Kitayama, Keita Machida, and many others gathered at the GOLD BAR AT EDITION in Tokyo's Toranomon district to experience the refreshing scent of Cypress & Grapevine. During a photo call, these stars shared their impressions of the new fragrance. Koizumi described it as a scent that instantly makes one want to travel, while Fujioka noted its invigorating qualities. Each attendee expressed what makes the scent unique, contributing to a lively discussion about its appeal.

The Scent Profile


Cypress & Grapevine combines the fresh, woody aroma of cypress with the robust sweetness of grapevine, complemented by warm amber undertones. This sophisticated blend has captured attention since last year when British actor Tom Hardy became its ambassador, perfectly embodying the scent's refined yet powerful essence. The fragrance has quickly gained popularity as a defining scent for the brand, appealing to those who appreciate subtle elegance.

The preview event was a momentous occasion as guests engaged in discussions about how the fragrance complements contemporary masculinity. Celebrities expressed personal anecdotes related to the scent, reflecting its broad appeal. For instance, while Kitayama proclaimed his preference for woody fragrances, Genex's Yuta Nakamura highlighted the fragrance's sexy undertones.

Event Details: Cypress & Grapevine Photo Call


  • - Date: April 21, 2025
  • - Time: 14:00 – 15:15
  • - Location: GOLD BAR AT EDITION, Toranomon, Tokyo

Product Highlights


The newly launched Cypress & Grapevine collection enhances luxurious living. The classic candle brings a warm, inviting atmosphere to any setting, while the all-over body spray adds an effortless touch of fragrance to one’s daily routine. Both products embody Joe Malone's ethos of providing sophisticated scents that seamlessly blend into the lives of refined individuals.

Classic Candle


The Cypress & Grapevine classic candle envelops spaces with aromatic cypress and the sensual warmth of grapevine, creating a serene ambiance for relaxation at home.

All-Over Body Spray


The body spray offers a refreshing and woody scent that easily integrates into daily life. Its spray format allows for convenient and spontaneous application, making it an excellent addition to anyone's grooming routine.

Gift Ideas


With the Cypress & Grapevine collection set for nationwide release, these products make fantastic gifts for the discerning man in your life. Each item captures the essence of sophistication and personality, ensuring a unique gifting experience.

Reflections from the Celebrities


During the photo call, each celebrity shared their thoughts on what makes the scent resonate with them. Koizumi's desire to travel, Fujioka's clarity of mind, and various perspectives on masculinity were interesting insights that showcased how personal and versatile fragrances can be.

As we look forward to the official launch of Cypress & Grapevine, the excitement surrounding Joe Malone London continues to grow. Their commitment to creating elegant and memorable scents makes them a prominent name in the fragrance world.

Whether at a stunning Tokyo event or in a quiet moment at home, the aroma of Cypress & Grapevine serves as a reminder to indulge in life’s finer details. As we anticipate the release, one thing is certain: Joe Malone London never fails to captivate the senses.


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Topics Consumer Products & Retail)

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