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Red Roof and St. Jude: A Partnership for Hope

As the holiday season approaches, Red Roof®, a prominent name in the hospitality industry, is once again joining forces with St. Jude Children's Research Hospital®. This collaboration aims to provide assistance in the battle against childhood cancer and other life-threatening diseases during this time of giving.

A Seasonal Initiative to Make a Difference

From November 4, 2025, until January 3, 2026, travelers have a unique opportunity to stay at any Red Roof property—including Red Roof Inn®, Red Roof PLUS+®, HomeTowne Studios by Red Roof®, and The Red Collection®—and enjoy savings of up to 15% on their accommodations. More than just a discount, this initiative known as Room In Your Heart® entails that 5% of the total cost of each completed stay will be directed to support St. Jude's vital mission that focuses on finding cures and saving children.

Guests can easily book their stays through Red Roof's official website, the Red Roof Mobile App, or by calling their dedicated service number. To ensure contributions to St. Jude, patrons will need to use the promotional code VP Code 630879 during their booking process.

Supporting Families and Children in Need

What makes this collaboration even more special is its commitment to inclusivity, emphasizing that every child deserves the chance to grow and thrive. Lisa Jordan, Red Roof's Vice President of Marketing, shared her enthusiasm for the partnership, stating, "Every child deserves to live their best life. This giving season, Red Roof's Room In Your Heart initiative is proud to once again help St. Jude give kids with cancer that chance." The initiative underscores the importance of supporting St. Jude in its endeavors to care for the sickest children, regardless of their background or their families' financial situations.

St. Jude's Lifesaving Research

St. Jude Children's Research Hospital has been at the forefront of pediatric research since its inception in 1962, continually striving to improve survival rates for childhood cancer—a significant achievement, having boosted the overall U.S. survival rate from 20% to over 80%. Their dedication has yielded groundbreaking research in treating childhood cancer, ensuring that no family ever receives a bill from St. Jude for any treatment or care related to the illness. This allows families to concentrate solely on their child's well-being.

Lyles Eddins, Senior Vice President of Relational Advancement at ALSAC, the fundraising and awareness organization for St. Jude, expressed gratitude for the partnership. Eddins stated, "St. Jude is grateful for this partnership with Red Roof and the meaningful opportunity it provides for travelers to make a difference this holiday season through the Room In Your Heart campaign." This partnership enables St. Jude to continue its crucial work in research and treatment for the thousands of children diagnosed with cancer each year globally.

Previous Success and Philanthropic Impact

Since its support for St. Jude began in 2021, Red Roof's Room In Your Heart initiative has contributed nearly $250,000 in donations through various purpose-driven promotions and employee campaigns. The impact of Red Roof's charitable initiatives is just as profound, with previous campaigns benefiting organizations such as No Kid Hungry® and Canine Companions® among others.

A Commitment to Giving

By choosing to stay at Red Roof properties this holiday season, travelers are not only ensuring a comfortable lodging experience but also joining a significant cause that can change lives. The Room In Your Heart campaign exemplifies Red Roof's commitment to giving back, providing a channel for compassion and generosity during the holidays.

For more information about Red Roof and their holiday promotions, visit redroof.com or download their mobile app available for iOS and Android devices. Join Red Roof in making a difference and supporting the wonderful work of St. Jude Children’s Research Hospital this holiday season.