#Japan #Tokyo #Korean Cosmetics #Korean Ginseng #NEWNEW FES

Discover South Korean Beauty: NEWNEW FES Event

Korean Ginseng Co., a leading South Korean cosmetics distributor in Japan, recently held an innovative event titled NEWNEW FES at their Tokyo headquarters. This immersive experience took place on the weekend of October 25-26, 2025, inviting attendees to step into their role as new employees and explore the charm of various popular cosmetics brands. From rom&nd to MEDIHEAL and JUNGSAEMMOOL, approximately 15 South Korean brands under the umbrella of Korean Ginseng Co. participated, enhancing the overall event.

An Engaging Experience

Rather than simply promoting products, Korean Ginseng Co. aimed to offer visitors a chance to engage deeply with the brands. Attendees were treated to an interactive TO DO LIST program that guided them through various activities, including trying out new products from rom&nd, MEDIHEAL, JUNGSAEMMOOL, and ongredients, all while navigating their tasks like actual employees in the workplace.

The event featured a memorable closing session called 部長決裁 (Department Head Approval), where participants who obtained an approval signature were rewarded with special prizes, further adding to the excitement of the experience.

Photo Opportunities Galore

One of the highlights of the event was the abundance of photo spots designed specifically to delight attendees and encourage social media sharing. A standout feature was a photo area replicating the whimsical world of rom&nd’s new product, MINI PINK OFFICE, which quickly became a favorite among visitors. Each brand had its own themed photo zones utilizing actual office desks, allowing guests to immerse themselves in the unique atmospheres of the brands while capturing Instagram-worthy photos.

Unique Missions for the Attendees

In addition to the TO DO LIST program, guests were also treated to creative challenges that showcased each brand's identity.

• - rom&nd invited participants to select their favorite shades from the MINI PINK OFFICE lip products and brainstorm catchy color names likely to trend in the Japanese market.
• - MEDIHEAL conducted a match-making activity where attendees identified their skin concerns using product ingredients, while JUNGSAEMMOOL challenged them to predict popular colors by trying out new blushes.
• - ongredients offered a fun game focused on balancing oil and moisture using lotion products, alongside a mission entitled “PICK ME” where guests came up with ideas for future collaboration characters.

The aesthetic desk photo zones were particularly well-received, as visitors delighted in the cute setups that sparked creativity and enthusiasm for taking pictures.

Positive Reception and Growth Opportunities

Feedback from participants was overwhelmingly positive, with many expressing a desire to attend similar events in the future. The event setup, featuring a smaller number of attendees for more personalized attention and product experiences, significantly contributed to their understanding of the brand worlds. Interestingly, the event boasted a 100% satisfaction rate on the follow-up survey, showcasing new brand awareness and interest in purchasing products as notable highlights from the activities.

In conclusion, the NEWNEW FES event was not just a marketing initiative but a thrilling journey into the realms of leading South Korean cosmetics brands. Korean Ginseng Co. has set a high standard for engagement and interaction, proving that experiential marketing can yield tangible results.

Event Summary

• - Organizer: Korean Ginseng Co. Ltd.
• - Event Date: October 25-26, 2025
• - Location: 2302, Sunbright Twin, 2-46-1 Honcho, Nakano, Tokyo
• - Participating Brands: rom&nd, MEDIHEAL, JUNGSAEMMOOL, ongredients
• - Attendance: 136 participants

About Korean Ginseng Co.

Founded in 2008, Korean Ginseng Co. began importing and distributing South Korean cosmetics in 2011. With over 20 brands represented as official distributors in Japan, they have led the current K-beauty boom. Since opening a dedicated Korean cosmetics store in Shinjuku’s Koreatown in 2012, they have expanded to 11 locations across Japan under the brand COSME Re:MAKE.

Official Site: Korean Ginseng Co.
Instagram: @remake_official
eCommerce: remake-official.jp
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