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Code and Theory: ANA B2B Agency of the Year

In a remarkable achievement, Code and Theory has been awarded the prestigious title of Business-to-Business (B2B) Agency of the Year at the Association of National Advertisers (ANA) B2 Awards. This recognition, announced recently, marks the agency's sixth significant accolade in 2025, underscoring its exceptional capacity to deliver forward-thinking and transformative solutions tailored to navigate the responsive challenges of today's dynamic B2B environment.

The ANA B2 Awards highlighted Code and Theory's impressive performance, capturing a total of 12 awards for its outstanding collaborations with high-profile clients such as Qualcomm, ETS, Amazon Ads, and Thomson Reuters. Some of the standout achievements include:

• - Thomson Reuters: The company's rebranding successfully transformed it into a recognized B2B technology leader, resulting in a staggering 40% increase in unaided awareness.
• - Qualcomm: A complete overhaul of the developer experience not only redefined engagement but drove a remarkable 425% surge in participation.
• - ETS: Its rebranding strategy solidified ETS’s role as a global authority in workforce readiness, contributing to a 78% boost in qualified leads.
• - Amazon Ads: By strategizing outreach to small businesses that had previously not sold on Amazon, the agency achieved a 13% increase in unaided brand recognition.

This latest recognition is part of a broader trend of well-deserved accolades for Code and Theory. The agency's extensive industry honors include nominations as a top-tier innovative firm by Fast Company, recognition as the B2B Agency of the Year by Ad Age, and the prestigious Campaign Digital Innovation Agency of the Year, among others.

Among the key strategies behind these accolades is the agency's commitment to continuously evolving its service offerings. In recent months, it has launched the Enterprise Experience Transformation Practice (EXT), spearheaded by former Adobe executive Cory Haldeman. This innovative practice stands poised to enhance brand foundations through AI-powered, relationship-accelerating strategies.

Furthermore, the introduction of its Media Experience Practice, led by Jessica Giles, ex-editor-in-chief of Cosmopolitan, aims to guide publishers in adapting to the fast-changing media landscape. Recognizing the need for cohesive leadership, Code and Theory has appointed James O’Brien as its first global Chief Marketing Officer, enhancing the integration of its comprehensive network to better serve clients’ needs.

As Bill Zengel, ANA Senior Vice President puts it, "The ANA B2 Awards serve as an excellence benchmark, celebrating the most creative and effective campaigns in business marketing. Code and Theory encapsulates this ethos with their disruptive storytelling and technological innovation that is essential for the evolution of B2B marketing."

Dan Gardner, co-founder of Code and Theory, expressed his gratitude, noting that this recognition is a pivotal establishing moment within B2B marketing, where distinct changes often originate. He emphasized the interdependence of technology and creativity in achieving effective results in the current landscape, highlighting the agency's dedication to designing, developing, and marketing for genuine business transformation.

Looking forward, Code and Theory will prominently feature at the prestigious Cannes Lions 2025 event, where they will join global marketing leaders and innovators at Sport Beach. This event promises hands-on workshops, prominent discussions on leadership in the industry, and showcases of the agency’s latest technological breakthroughs.

The Code and Theory Network epitomizes a unique blend of 50% creative professionals and 50% engineers, catering to the intricate demands of today's industry. This combination ensures that CMOs, CTOs, and CIOs can collaborate effectively to achieve impressive outcomes. As part of the broader Stagwell ecosystem, Code and Theory is equipped to tackle the complete customer journey with diverse capabilities, working alongside esteemed clients like Amazon, JPMorganChase, and Microsoft. For additional insights and updates, visit Code and Theory's official website.