#United States #Mill Valley #Every Man Jack #Baker Mayfield #Premium Collection

A New Era for Every Man Jack

Every Man Jack, the renowned men’s grooming brand, has made headlines with the unveiling of its transformative new vision for 2026. With a legacy spanning 18 years, the brand is ready to align its identity with the evolving perspectives of modern masculinity. This rebrand not only introduces a fresh commitment to authenticity but also features a premium collection crafted for men who embrace hard work and resilience.

Bold Initiatives and Groundbreaking Partnerships

aiming to resonate with a contemporary audience, Every Man Jack has launched a new national campaign in collaboration with NFL quarterback, Baker Mayfield. This initiative underscores the brand's core message of recognizing and celebrating achievement — a perfect fit for both Mayfield's story and commitment to excellence.

Drawing from extensive consumer research, the new direction embraces daily determination, highlighting the honest efforts men invest in their routines. This narrative captures an audience that seeks effective grooming solutions that reflect grit and authenticity, making the brand stand out in its field.

Kim Dao, the new VP of Marketing, articulated the rebranding aim, stating, "Adventure today is a mindset; it's about effort and the rewards that follow." By focusing on the strength inherent in both their products and storytelling, Every Man Jack positions itself to lead the way in the men’s personal care industry with a vision that's modern, inclusive, and true to its roots.

National Campaign Features High-Intensity Training

Central to the revitalization is the campaign titled “For Men Who Put in the Work,” featuring Baker Mayfield. The campaign aims to reflect the universal truth in striving for continuous improvement, showcasing Mayfield’s journey of tenacity and resilience. His experience of overcoming challenges on the field resonates with the everyday stories of men who strive to better themselves, making the campaign relatable.

Capturing Mayfield's rigorous training sequences, the campaign is directed by Anthony Mandler and will be featured across various media platforms, including digital, broadcast, and streaming channels. This visibility ensures that Every Man Jack connects with its consumer base seamlessly, especially with an audience engaged in fitness and personal achievement.

The Sweat Equity Project: Honoring Real Stories

In an impressive move to further engage with their audience, Every Man Jack has also introduced The Sweat Equity Project. This initiative aims to be a storytelling and support platform that recognizes men achieving their goals through hard work. Mayfield, along with other community members, will share personal stories of perseverance, and the brand invites everyone to participate in acknowledging the efforts of men from all walks of life.

Furthermore, the accompanying Sweat Equity Grant will provide funding for individuals coming from Mayfield’s alma mater, the University of Oklahoma. Recipients of this grant will receive not only financial support but also an annual supply of Every Man Jack products, empowering them in their personal and professional transformations.

Innovative Advancements in Product Development

As a Certified B Corp, Every Man Jack is dedicated to sustainability, promising innovative products that prioritize both performance and environmental responsibility. Starting in February 2026, a new Premium Collection will debut, featuring effective formulations designed to cater to an active lifestyle without compromising safety and standards.

The collection aims to attract consumers looking for high-quality grooming products. Priced affordably under $10, this collection includes essentials like 48-Hour Odor Defense Deodorant and Exfoliating Body Wash, thus catering to demand for clean, benefit-led grooming solutions.

CEO Gerry Chesser expressed optimism about the changes, stating, “As we build our brand’s heritage and innovate, we celebrate the hard work that defines real men.” This focus on acknowledging everyday struggles will surely set Every Man Jack apart in an increasingly competitive market.

About Every Man Jack and Its Commitment

Founded at the foothills of Mt. Tamalpais in Marin County, CA, Every Man Jack is devoted to producing clean and effective grooming products. Its dedication to eco-friendly practices is reflected in the use of 50% recycled plastic in its packaging and other sustainable initiatives.

The brand's evolution embodies a broader ethos of communal respect and celebration of masculinity, seeking to uplift men who work hard every day. Available through leading retailers including Target and Walmart, Every Man Jack's products cater to active lifestyles, nurturing the masculine identity through responsible grooming. For more information and updates, follow Every Man Jack on Instagram and TikTok or visit their website.