#USA #Applied Intuition #Mountain View, CA #Autonomy Stack #Automotive ADAS

Applied Intuition Unveils Next-Generation ADAS for Automotive OEMs

In an era where the complexity of autonomous driving systems continues to grow, Applied Intuition, a leader in vehicle intelligence, has announced the launch of its advanced end-to-end (E2E) white box autonomy stack solution tailored for the automotive sector. This new product, referred to as the Self-Driving System (SDS) for Automotive, aims to equip original equipment manufacturers (OEMs) with powerful tools to deliver robust and safe autonomous driving experiences.

A Leap Toward Comprehensive Autonomy Solutions

The SDS for Automotive represents a transformative shift in the landscape of advanced driver-assistance systems (ADAS). Designed specifically for passenger vehicle applications, this solution enables OEMs to implement scalable and flexible systems that meet the growing expectations of consumers, regulatory bodies, and the competitive market. With a solid architecture that integrates perception, planning, and control, this system is engineered for human-like driving performance,

Qasar Younis, co-founder and CEO of Applied Intuition, states, "Our vision is to enable automakers to create vehicles that are not just safer and more competent but also capable of continuous improvement. The SDS for Automotive empowers OEMs to harness the full spectrum of autonomy stack capabilities up to Level 4, offering them the necessary transparency and control to stand out in a crowded marketplace."

Integration and Customization for OEMs

What sets SDS apart from existing solutions in the market is its 'white box' design. This allows for higher transparency, giving OEMs full visibility into the internal workings of the autonomy system while allowing them to customize features to meet specific brand requirements. Unlike traditional 'black box' systems, where the underlying algorithm is opaque and limited in customization, the SDS facilitates easier integration into existing vehicle architectures.

Moreover, the adaptive nature of this platform simplifies partnerships between manufacturers and technology developers, enabling teams to enhance their internal expertise and produce tailored solutions for their specific needs.

Technical Excellence and Cost-Effectiveness

As AI technology rapidly evolves, Applied Intuition has successfully integrated cutting-edge advancements such as end-to-end architectures, transformers, and data scaling frameworks, which contribute to the enhanced capabilities of this system. Coupled with baseline ADAS functionalities like automatic emergency braking and parking assist, the SDS is positioned to address the dual challenge of offering competitive L2++ features while adhering to stringent safety regulations.

The platform’s architecture supports a variety of sensors and computational platforms, ensuring that OEMs can utilize mass-market components to make the system both affordable and effective. Key features of the SDS for Automotive include:

• - Cohesive platform for L2++ ADAS features: A smooth integration of functionalities that provides OEMs with a powerful toolkit.
• - Continuous upgrades post-production: An E2E development and validation toolchain allows manufacturers to iterate features even after the vehicle is on the market.
• - Collaborative and customizable model: OEMs gain the ability to fine-tune their systems, increasing their competitive edge.
• - Cost-effective solutions: Real-world application using accessible sensors and computing elements.

Built for the Future of Mobility

Peter Ludwig, co-founder and CTO of Applied Intuition, emphasizes the commitment to delivering cutting-edge E2E autonomy by stating, "SDS for Automotive combines innovative technology with the transparency and flexibility needed by OEMs, enabling them to bring safer and smarter vehicles to market rapidly. Our years of experience in numerous demanding sectors such as trucking, mining, and military ensure that every system component is designed for optimal safety and deployment capabilities."

With SDS for Automotive, Applied Intuition builds on its successful history, poised to transform how OEMs implement autonomous solutions in their vehicle lineups. As the automotive industry continues to navigate the evolving demands of consumers and regulatory landscapes, this solution marks a significant step towards a future dominated by intelligent mobility.

For more information, you can visit applied.co/sds.