MOVIN Secures KRW 10 Billion in Series A Funding for Motion Data Innovation
MOVIN Secures KRW 10 Billion Series A Funding
NAVER D2SF-backed MOVIN has announced a significant milestone in its journey of innovation in motion data AI. The Seoul-based company successfully completed a Series A funding round, raising KRW 10 billion to propel its technology forward and expand its applications across various industries. This round was led by IMM Investment, with contributions from notable participants including the Industrial Bank of Korea (IBK) and Voyager Ventures. Existing investors, such as Atinum Investment and Schmidt, also increased their stakes, marking NAVER D2SF's third consecutive investment in MOVIN.
The Growth of MOVIN
Founded in 2023, MOVIN has quickly made strides in the field of LiDAR-based 3D motion data technology. Its standout product, MOVIN TRACIN, aggressively simplifies the motion capture process. Utilizing cutting-edge LiDAR sensors and camera vision, it enables real-time motion capturing without the necessity for cumbersome suits or markers, consequently reducing the barriers and costs associated with traditional motion capture systems.
The company's innovative approach has swiftly attracted a global clientele, predominantly within the content production realm, encompassing domains such as video gaming, cinema, and virtual creators. Notably, within just a year of launching its flagship product, overseas sales constituted a remarkable 70% of its total revenue, highlighting a strong demand for MOVIN's solutions in international markets.
Diverse Applications and Future Plans
MOVIN's technology is versatile, and the company is actively working to tailor its offerings for various industries. Collaborations with leading robotics firms and research institutions, including Boston Dynamics and the RAI Institute, have enabled MOVIN's technology to be utilized for teleoperation and training purposes in robots. The introduction of MOVIN TRACIN Lite allows partners to gather motion data essential for improving robotic learning.
In a move to further its reach, MOVIN has also been designated as the exclusive South Korean Launching Adoption Partner for NVIDIA's SOMA project. This collaboration leverages MOVIN's technology to enrich robot training through real-world human motion data.
Moreover, the entertainment sector has witnessed MOVIN's expansion with the unveiling of MOVIN TRACIN Stage at the 2026 NAB Show in the U.S. This innovation tracks multiple performers' movements simultaneously, demonstrating MOVIN's potential in live interactive content and performances, as well as in sectors like sports and rehabilitation.
The new capital will be pivotal for MOVIN as it focuses on enhancing its research and development capabilities. Plans include constructing a state-of-the-art RD center that spans approximately 330 square meters, a crucial component in advancing the company's technology and operating within the physical AI ecosystem.
CEO's Vision for the Future
Byeoli Choi, the CEO of MOVIN, shared insights into the company's trajectory, emphasizing the broader implications of their technology: "AI is evolving from merely processing text and images to understanding and learning from movements in the physical realm. Having recognized the potential and vast market opportunities for our accessible motion capture technology, we aim to broaden our reach within the content and entertainment sectors while laying the groundwork for a robust motion data infrastructure needed in the era of physical AI."
As MOVIN embarks on this new chapter with enhanced funding and infrastructure, it is poised to redefine the standards for motion tracking and data utilization across numerous fields, cementing its legacy as a pioneer in the world of motion data technology.