#New Balance #BOYNEXTDOOR #ABC-MART

New Balance's New Campaign Featuring BOYNEXTDOOR

ABC-MART, a leading shoe and apparel retailer based in Shibuya, Tokyo, has launched a new visual campaign featuring the popular South Korean boy band, BOYNEXTDOOR. This collaboration highlights New Balance sneakers, showcasing them as stylish and essential for everyday life. The campaign's theme, "LIKE ALWAYS," emphasizes the sneakers' role in everyday life while embodying the charm and approachability of the band.

The Visual Campaign

The recently released visual movie features all six members of BOYNEXTDOOR effortlessly styling New Balance's latest models, the "UA950" and "U509." The film captures the group's daily routine, illustrating how these sneakers fit seamlessly into both weekday and weekend activities. By showcasing their authentic charm in a relatable setting, BOYNEXTDOOR invites viewers to appreciate the comfort and versatility of New Balance footwear. The visual storytelling offers a glimpse into their daily lives, making it relatable to fans worldwide.

The special website dedicated to this campaign also offers behind-the-scenes footage, interviews, and insights into the shooting process, adding a personal touch to the collaboration.

Insights from the Members

In a recent interview, the members shared their thoughts about the collaboration and the sneakers they wore.

RIWOO: "We are grateful and excited to work with a brand like New Balance, which I've loved since childhood. It resonates deeply with our name, "BOYNEXTDOOR," which reflects our charming and approachable nature."

LEEHAN: "The UA950 is so comfortable with a soft sole that feels like you’re walking on air. It fits into any fashion style, making it extremely versatile."

JAEHYUN: "What I love about these sneakers is their ease of wear. I think anyone can enjoy them in their daily lives after watching our video!"

WOONHAK: "These shoes are perfect for students hanging out with friends, or office workers commuting. They are easy and comfortable for anyone to wear!"

Daily Routines and Favorite Moments

Reflecting on their daily lives, the members discussed their morning routines. TAESAN mentioned that he makes sure to brush his teeth as soon as he wakes up, stressing the importance of little daily rituals.

Lastly, SUNGHO encouraged everyone to embrace the new spring season alongside ABC-MART, New Balance, and BOYNEXTDOOR. Their positivity shines through, inviting fans to be part of the experience.

Exciting Merchandise and Promotions

To celebrate this launch, a special promotional campaign will reward customers purchasing New Balance's UA950 or U509 sneakers from select ABC-MART and ABC-MART GRAND STAGE locations, as well as their online store. Collectible stickers featuring all BOYNEXTDOOR members will be given to buyers while supplies last, making it an excellent opportunity for fans to snag a unique memorabilia.

UA950 Details

• - Price: ¥11,990 (tax included)
• - Features: A perfect blend of style and comfort with a soft DynaSoft midsole and a durable outsole.
• - Sizes: 22.5cm to 29.0cm (available in various colors).

U509 Details

• - Price: ¥12,980 (tax included)
• - Features: Simple yet stylish with high cushioning using ABZORB material for ultimate comfort.
• - Sizes: 22.5cm to 29.0cm and additional sizes.

Who is BOYNEXTDOOR?

BOYNEXTDOOR is the first boy group under KOZ Entertainment, a label of HYBE MUSIC GROUP. The name, which implies