Marelli Unveils Cutting-Edge Automotive Lighting Solutions at Auto Shanghai 2025

Marelli, a prominent global technology partner within the automotive sector, is set to captivate audiences at Auto Shanghai 2025, scheduled from April 23 to May 2. At their booth, themed 'Fast Forward. Forward Fast.' (Hall 1.2H, Stand 1BF009), Marelli will present its latest innovations that redefine automotive lighting.

Among the highlights is the revolutionary Pixel Rear Lamp, which is the world's first OLED TFT technology applied to taillights, setting a new standard for dynamic light communication. This advanced technology allows vehicles to convey their status and driving intentions through vibrant displays, significantly enhancing safety on the roads.

Another standout feature is Marelli's Near-Field Ground Projection technology. This innovation facilitates dynamic color projections on the ground surrounding the vehicle, enriching interaction among road users. With the ability to project vital information like warning signs and personal status updates in real-time, it provides a new level of safety and communication for drivers and pedestrians alike.

The Thin Lit Line Headlamp also makes its debut at the event, featuring an astonishingly slim design of just 5 millimeters. This ultra-slim profile breaks traditional automotive lighting design barriers and offers remarkable performance. Integrating features such as Adaptive Driving Beam, low beam, and turn signals, this headlamp allows for extensive customization, appealing to consumers' desire for advanced aesthetics in automotive design.

Marelli's dedication to innovation is evident in their commitment to co-creation with customers, striving to enhance car design and improve driving experiences. Frank Huber, President of Marelli's Lighting business, expressed pride in showcasing the Pixel Rear Lamp at Auto Shanghai, emphasizing the company's goal to set new trends in the automotive lighting domain.

Kelei Shen, Marelli's EVP and President of Marelli China, highlighted the importance of advancing mobility technology in China, the world's largest automotive market. He reiterated Marelli's commitment to driving the industry forward, ensuring safer and smarter mobility experiences.

As these groundbreaking technologies approach mass production, Marelli's standardized platform and localized development capabilities will empower car manufacturers to quickly adapt to ever-evolving market demands.

Through this exhilarating exhibition at Auto Shanghai, Marelli illustrates its capability to transform forward-thinking ideas into ready-to-market products, not only reshaping automotive lighting but also contributing significantly to the future of mobility. The company’s vision encompasses creating a well-connected, safe, and eco-friendly world through more personalized and innovative solutions in automotive technology.