Chery Partners with the 2025 Asian Youth Para Games to Promote Global Sports
Chery Partners with the 2025 Asian Youth Para Games
On December 4, 2025, in a significant event held in Dubai, Chery Automotive Co., Ltd. signed a collaboration agreement with the organizing committee of the 2025 Asian Youth Para Games (AYPG). This partnership was announced during a ceremony attended by influential figures such as Zhu Shaodong, Executive Vice President of Chery International, Majid Rashed, President of the Asian Paralympic Committee, and other key representatives, who welcomed Chery as the exclusive mobility partner for the upcoming games.
The theme of the AYPG, "Born to Rise," resonates deeply with Chery's own philosophy of resilience and determination. Zhu Shaodong stated, "Since our inception in 1997, we have grown to become part of the Fortune Global 500 and have established a presence in over 120 countries. This partnership symbolizes our shared commitment to uplift young athletes in their pursuit of excellence on the field."
Chery's involvement in the AYPG goes beyond mere sponsorship; it reflects a continuous effort to engage with the paralympic community. The company has previously supported initiatives such as the Paralympic Children's Games in Kazakhstan, building a foundation of trust and joint goals with various Asian paralympic organizations, thus paving the way for this partnership.
With a strong emphasis on research and development, Chery has established a robust technological capacity and a global research network. This expertise is not only utilized for product innovation but will also significantly contribute to supporting the games, offering athletes a reliable platform to strive for peak performance. In alignment with its Environmental, Social, and Governance (ESG) framework, Chery aims to combine business growth with social values, actively fulfilling its corporate responsibilities by collaborating with international organizations such as the International Union for Conservation of Nature (IUCN) and UNICEF.
To ensure successful preparations for the AYPG, a dedicated team from Chery has been formed to coordinate resources globally. As the event approaches, Chery commits to providing each athlete with technological support and a sense of responsibility, driven by their shared belief: “With CHERY, Born to Rise!”
This partnership marks a significant step forward in promoting inclusivity and inspiring young athletes worldwide. As Chery continues to rise as a global brand, its collaboration with the AYPG will undoubtedly contribute to a more accessible sports environment for all.
By supporting these athletes and their aspirations, Chery reinforces its role not just as a leading automotive company, but also as a committed partner in nurturing the spirit of sportsmanship and empowerment among the youth.
In conclusion, the partnership between Chery and the AYPG represents a groundbreaking initiative that places importance on the perseverance of young athletes. This dedication is sure to make a lasting impact, fostering an environment where young athletes can thrive and achieve their dreams.