World Team Tennis Partners with Coinbase for a New Era in Sports Entertainment
In a groundbreaking announcement, World Team Tennis (WTT) has revealed that Coinbase will serve as its Presenting Partner for the league's 47th season, commencing December 1 at the Barclays Center in Brooklyn. This partnership brings together two innovators in their respective fields: WTT, which has been at the forefront of reimagining professional tennis since its inception in 1974, and Coinbase, a leader in the cryptocurrency space.
WTT has long been known for its efforts to enhance the way tennis is created, experienced, and consumed, paving the way for mixed-gender team competitions and a more inclusive approach to the sport. On the other hand, Coinbase has established itself as a pivotal player in bringing cryptocurrency into the mainstream, striving to build a comprehensive trading platform that encompasses crypto, equities, derivatives, and more.
Together, WTT and Coinbase aim to tap into the potential of their large and growing communities, estimated at around one billion tennis fans globally and over 75 million crypto owners in the U.S. and Canada alone. The alliance is set to make the sport more accessible through affordable ticket prices and online content distributions designed to reach as many fans as possible, leveraging innovative technologies and fan-centric experiences tailored for today’s digital audience.
Stephen Amritraj, CEO of WTT, expressed excitement about the collaboration, highlighting that WTT has always been about creating something different within the sport. ‘Having been a Coinbase user for a decade, I’ve personally witnessed its path of innovation, driven by principles we share: access, fairness, transparency, and trust. This partnership marks the beginning of an exciting journey as we step into a new era of World Team Tennis.’
The integration of Coinbase will enhance the fan experience both in arenas and from home. Viewers can anticipate real-time technological innovations during broadcasts that will immerse them in the action like never before. Matches will be live-streamed for free on platforms such as Fandango and the World Team Tennis YouTube channel, ensuring that fans outside the U.S. and Canada can also participate in the excitement.
Inside the arenas, Coinbase aims to expand access to exclusive experiences for a broader audience, even introducing new digital practices to the traditional coin toss after many decades.
Cat Ferdon, Chief Marketing Officer at Coinbase, shared her enthusiasm about the partnership, stating, ‘We are excited to strengthen our presence in the sports arena, and World Team Tennis stands out as one of the most thrilling leagues currently available to fans. Our joint vision focuses on increasing access to tennis while promoting economic freedom for all.’
Additionally, in a notable move toward innovation, Coinbase has opted to fund its partnership with WTT entirely in USDC, a digital currency backed by the U.S. dollar that combines the stability of fiat currency with the efficiency and transparency that blockchain technology offers. This decision symbolizes the innovative direction WTT and Coinbase will pursue in enhancing both competitive experiences and fan interactions.
To learn more about WTT’s upcoming season and the exciting changes with Coinbase, fans can visit the official website at wtt.com. The future of sports entertainment is here, and with the collaboration of two industry leaders, the excitement is only just beginning.
About World Team Tennis
World Team Tennis is designed to make tennis accessible and engaging for everyone. Established in 1974, WTT pioneered mixed-gender team competitions and aims to experience a professional league that unites fans, players, and communities through a high-energy environment, blending top-tier tennis with entertainment and cultural experiences.
About Coinbase
Coinbase (NASDAQ: COIN) is on a mission to promote economic freedom across the globe. As the most reliable crypto platform, Coinbase securely manages more digital assets than any competitor and strives to create a comprehensive exchange that provides access to crypto, equities, derivatives, and more. Offering tailored services for consumers, institutions, and developers, Coinbase is paving the pathway toward a new financial future.
WTT has long been known for its efforts to enhance the way tennis is created, experienced, and consumed, paving the way for mixed-gender team competitions and a more inclusive approach to the sport. On the other hand, Coinbase has established itself as a pivotal player in bringing cryptocurrency into the mainstream, striving to build a comprehensive trading platform that encompasses crypto, equities, derivatives, and more.
Together, WTT and Coinbase aim to tap into the potential of their large and growing communities, estimated at around one billion tennis fans globally and over 75 million crypto owners in the U.S. and Canada alone. The alliance is set to make the sport more accessible through affordable ticket prices and online content distributions designed to reach as many fans as possible, leveraging innovative technologies and fan-centric experiences tailored for today’s digital audience.
Stephen Amritraj, CEO of WTT, expressed excitement about the collaboration, highlighting that WTT has always been about creating something different within the sport. ‘Having been a Coinbase user for a decade, I’ve personally witnessed its path of innovation, driven by principles we share: access, fairness, transparency, and trust. This partnership marks the beginning of an exciting journey as we step into a new era of World Team Tennis.’
The integration of Coinbase will enhance the fan experience both in arenas and from home. Viewers can anticipate real-time technological innovations during broadcasts that will immerse them in the action like never before. Matches will be live-streamed for free on platforms such as Fandango and the World Team Tennis YouTube channel, ensuring that fans outside the U.S. and Canada can also participate in the excitement.
Inside the arenas, Coinbase aims to expand access to exclusive experiences for a broader audience, even introducing new digital practices to the traditional coin toss after many decades.
Cat Ferdon, Chief Marketing Officer at Coinbase, shared her enthusiasm about the partnership, stating, ‘We are excited to strengthen our presence in the sports arena, and World Team Tennis stands out as one of the most thrilling leagues currently available to fans. Our joint vision focuses on increasing access to tennis while promoting economic freedom for all.’
Additionally, in a notable move toward innovation, Coinbase has opted to fund its partnership with WTT entirely in USDC, a digital currency backed by the U.S. dollar that combines the stability of fiat currency with the efficiency and transparency that blockchain technology offers. This decision symbolizes the innovative direction WTT and Coinbase will pursue in enhancing both competitive experiences and fan interactions.
To learn more about WTT’s upcoming season and the exciting changes with Coinbase, fans can visit the official website at wtt.com. The future of sports entertainment is here, and with the collaboration of two industry leaders, the excitement is only just beginning.
About World Team Tennis
World Team Tennis is designed to make tennis accessible and engaging for everyone. Established in 1974, WTT pioneered mixed-gender team competitions and aims to experience a professional league that unites fans, players, and communities through a high-energy environment, blending top-tier tennis with entertainment and cultural experiences.
About Coinbase
Coinbase (NASDAQ: COIN) is on a mission to promote economic freedom across the globe. As the most reliable crypto platform, Coinbase securely manages more digital assets than any competitor and strives to create a comprehensive exchange that provides access to crypto, equities, derivatives, and more. Offering tailored services for consumers, institutions, and developers, Coinbase is paving the pathway toward a new financial future.
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