#Japan #Tokyo #Apex #POLA #Red Dot

APEX by POLA: Celebrating Individual Skin Diversity

In a world where every skin is unique, POLA, a prominent skincare company based in Shinagawa, Tokyo, introduces APEX, a brand dedicated to personalizing skincare solutions based on individual skin conditions. Recently, the APEX brand's packaging design was honored with the prestigious Red Dot Award 2025 in the Packaging Design category, marking a significant milestone for the company.

The Essence of APEX

APEX stands out in the skincare market with its innovative approach that combines science and individuality. The brand utilizes skin analysis to create personalized formulations that take into account the current state of one’s skin. With an impressive collection of 146 distinct graphic designs, APEX presents a fresh and engaging visual identity that resonates with its philosophy.

The design concept of APEX is rooted in the Japanese Zen saying, "Nichinichisō nisshō" (every day is a good day), which emphasizes the importance of living each day meaningfully. This philosophy encourages individuals to believe in themselves, as every experience contributes to personal growth and transformation. APEC’s packaging visually embodies this journey with graphics symbolizing layers of color, representing both personal experiences and impending changes.

Unique Packaging Design

One of the standout elements of the APEX product line is the APEX Fluid, a skincare essence and lotion. The bottle’s design is reminiscent of a test tube, merging sophistication with scientific allure. Attention was given to the usability of the cap, which features a reverse taper design for easy handling and accessibility. This thoughtful approach extends to the materials used in all products, prioritizing sustainability. The APEX Fluid bottle has achieved a reduction of 16.1% in plastic usage compared to POLA's previous offerings by minimizing the shape and number of parts used.

The Red Dot Design Award

The Red Dot Design Award is a highly esteemed international honor with a history spanning over 66 years, organized by the Design Center in North Rhine-Westphalia, Germany. The awards are divided into three categories: Product Design, Brand & Communication Design, and Design Concept. The iconic red dot logo signifies excellence in design and has become a recognized symbol of quality worldwide. Each year, around 20,000 entries compete for this recognition, with international juries selecting the best designs across various industries.

This year, POLA's APEX has not only showcased its commitment to innovative design but also its dedication to respecting the environment and promoting sustainable practices. The award reinforces POLA’s position as a forward-thinking leader in the skincare industry, ensuring that individual needs and environmental consciousness go hand in hand in the realm of beauty.

In conclusion, APEX exemplifies how thoughtful design and personal care can beautifully intersect. Winning the Red Dot Award is a testament to POLA’s pioneering spirit and its unwavering commitment to enhancing individual beauty through tailored skincare solutions. As APEX continues to grow, it promises to inspire consumers with its message of self-belief and sustainable practices in skincare.