Petco Unveils Unique Product Line for Pet Enthusiasts Under 'My Human' Brand
In a groundbreaking move, Petco, the beloved pet retailer known for serving furry companions for over six decades, has launched an innovative category of products aimed at the pet-obsessed lifestyle. Titled 'My Human', this new line includes over 1,000 unique items designed for pet lovers, offering gifts that celebrate the special bond between humans and their pets. Most of these products are priced under $20, making them not only delightful but also affordable.
According to Michael Romanko, Petco’s Chief Customer and Product Officer, the decision to create a dedicated category for people who cherish their pets was a natural extension of the brand’s core values. The aim is to promote fun and creativity in expressing the human-animal connection. Romanko emphasized that in today’s world, there is a significant desire among pet parents to showcase their love for their pets in a variety of ways, particularly through gifting, which has become a popular practice.
Findings from a recent Petco survey highlighted this trend: a remarkable 90% of pet parents expressed a keen interest in purchasing pet-themed merchandise for themselves, while 64% admitted to already shopping for such items purely for enjoyment. These insights have undoubtedly fueled Petco's exciting rebranding of the pet retail sphere, focusing on unique collections that appeal to the emotional ties pet owners share with their animals.
As part of the 'My Human' launch, shoppers can expect an array of curated items including apparel, home décor, games, and toys that embody the joyous spirit of pet ownership. From playful t-shirts with witty sayings to vibrant home accessories that reflect pet-centric designs, the assortment is designed to brighten everyday moments and make them memorable.
For those looking to add humor to their lives, products feature cheeky phrases like "My Dog and I Talk Sh*t About You," making them perfect conversation starters. The collection includes delightful items such as dachshund-shaped bookends, quirky mugs that help one communicate with their cats, and even a unique party game called 'May Contain Butts.' These fun products ensure that anyone who loves animals will find something that resonates with their spirited lifestyle.
The product line extends beyond mere gifts; it aims to inject humor and character into daily routines and spaces. With offerings like festive throw pillows, whimsical beach towels that say, "Tell your dog I said hi," and novel kitchen sponges shaped like ducks, the range is set to attract many pet enthusiasts eager to celebrate their love.
In addition to household items, Petco has introduced engaging crafts and games that reinforce the human-animal relationship. From the interactive '100 Things to Do with Your Dog' checklist to arts and crafts that transform beloved pets into art pieces, there's something for everyone. Collectors and craft lovers can engage with needlepoint projects and crochet animals, further solidifying the bond that pet parents have with their furry companions.
Not to be overlooked are the novelty gifts that capture hearts, such as sloth planters, unique cookie jars, and even animal-themed temporary tattoos. Each item is carefully designed to resonate with the playful spirit of pet lovers, ensuring every purchase is a whimsical expression of love.
As the launch of 'My Human' rolls out across Petco’s retail locations and online platform, pet enthusiasts can look forward to a plethora of exclusive items and collaborations. New additions will continuously refresh the collection, keeping in tune with current trends while remaining accessible and fun.
For a closer look at this delightful new category, visit Petco’s website at petco.com/myhuman. Petco invites pet parents everywhere to embrace the duality of pet ownership with products that celebrate both humans and their beloved companions. As Petco continues to innovate and evolve, it remains committed to enriching the lives of pets and the people who adore them, establishing itself as the ultimate destination for pet care and rightly so. With over 1,500 stores spanning across the U.S., Mexico, and Puerto Rico, Petco stands firmly at the intersection of pet love and retail innovation, offering everything pet parents need to support their furry friends and express their unique bond in delightful ways.
According to Michael Romanko, Petco’s Chief Customer and Product Officer, the decision to create a dedicated category for people who cherish their pets was a natural extension of the brand’s core values. The aim is to promote fun and creativity in expressing the human-animal connection. Romanko emphasized that in today’s world, there is a significant desire among pet parents to showcase their love for their pets in a variety of ways, particularly through gifting, which has become a popular practice.
Findings from a recent Petco survey highlighted this trend: a remarkable 90% of pet parents expressed a keen interest in purchasing pet-themed merchandise for themselves, while 64% admitted to already shopping for such items purely for enjoyment. These insights have undoubtedly fueled Petco's exciting rebranding of the pet retail sphere, focusing on unique collections that appeal to the emotional ties pet owners share with their animals.
As part of the 'My Human' launch, shoppers can expect an array of curated items including apparel, home décor, games, and toys that embody the joyous spirit of pet ownership. From playful t-shirts with witty sayings to vibrant home accessories that reflect pet-centric designs, the assortment is designed to brighten everyday moments and make them memorable.
For those looking to add humor to their lives, products feature cheeky phrases like "My Dog and I Talk Sh*t About You," making them perfect conversation starters. The collection includes delightful items such as dachshund-shaped bookends, quirky mugs that help one communicate with their cats, and even a unique party game called 'May Contain Butts.' These fun products ensure that anyone who loves animals will find something that resonates with their spirited lifestyle.
The product line extends beyond mere gifts; it aims to inject humor and character into daily routines and spaces. With offerings like festive throw pillows, whimsical beach towels that say, "Tell your dog I said hi," and novel kitchen sponges shaped like ducks, the range is set to attract many pet enthusiasts eager to celebrate their love.
In addition to household items, Petco has introduced engaging crafts and games that reinforce the human-animal relationship. From the interactive '100 Things to Do with Your Dog' checklist to arts and crafts that transform beloved pets into art pieces, there's something for everyone. Collectors and craft lovers can engage with needlepoint projects and crochet animals, further solidifying the bond that pet parents have with their furry companions.
Not to be overlooked are the novelty gifts that capture hearts, such as sloth planters, unique cookie jars, and even animal-themed temporary tattoos. Each item is carefully designed to resonate with the playful spirit of pet lovers, ensuring every purchase is a whimsical expression of love.
As the launch of 'My Human' rolls out across Petco’s retail locations and online platform, pet enthusiasts can look forward to a plethora of exclusive items and collaborations. New additions will continuously refresh the collection, keeping in tune with current trends while remaining accessible and fun.
For a closer look at this delightful new category, visit Petco’s website at petco.com/myhuman. Petco invites pet parents everywhere to embrace the duality of pet ownership with products that celebrate both humans and their beloved companions. As Petco continues to innovate and evolve, it remains committed to enriching the lives of pets and the people who adore them, establishing itself as the ultimate destination for pet care and rightly so. With over 1,500 stores spanning across the U.S., Mexico, and Puerto Rico, Petco stands firmly at the intersection of pet love and retail innovation, offering everything pet parents need to support their furry friends and express their unique bond in delightful ways.
Topics Consumer Products & Retail）
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