#USA #Austin #Franchise Development #Waterloo Turf #Taylor Blom

Waterloo Turf Welcomes Taylor Blom as VP of Franchise Development

In a significant move to fuel its growth trajectory, Waterloo Turf has appointed Taylor Blom as its new Vice President of Franchise Development. This announcement comes as the company continues to focus on its mission of helping families reclaim their weekends through high-quality synthetic grass solutions.

About the New VP

Taylor Blom is no stranger to the world of franchising, with nearly 15 years of experience under his belt. He co-founded Next Door Photos, successfully scaling the brand to close to 100 locations, and later initiated Surv Lakeshore—a home-services franchise designed to assist families with various home projects. His extensive background in franchise development positions him as an ideal leader to elevate Waterloo Turf's franchise efforts.

According to Tim Lovett, CEO of Waterloo Turf, "Taylor brings strong leadership, deep experience in franchise growth, and a passion for helping others succeed. In this role, he focuses on expanding our footprint and building on the momentum we’ve created across the country." The optimism surrounding Blom’s appointment is palpable, with the team eager to see the impact he will undoubtedly bring.

Blom's Ambitions

In his new role, Blom aims to create a best-in-class development process that not only attracts the right franchisees but also supports them effectively as they establish and grow their businesses. He envisions positioning Waterloo Turf as the premier franchise for artificial turf installation and maintenance—not just because of the superior quality of the product but also due to a robust and vibrant network of franchisees.

Blom expressed his excitement, stating, "I’m thrilled to join Waterloo Turf at such an exciting stage of growth. This brand has all the ingredients to dominate the nationwide turf market, and I can’t wait to partner with aspiring franchise owners to make that vision a reality." He acknowledges the vital work done by the existing team and emphasizes the importance of sustainable growth moving forward.

Franchise Expansion Plans

Launched as a franchise opportunity in December 2024, Waterloo Turf has seen a surge in interest, now developing a total of 32 territories. The company has made significant inroads in states like Texas, Arizona, Idaho, Colorado, and Tennessee, with plans to expand into major metropolitan areas across the Sunbelt region.

Waterloo Turf is backed by a leadership team with extensive experience in both franchising and the turf industry, alongside investors boasting over 60 years of cumulative franchise expertise across diverse brands. The franchise model is built on streamlined operations and continuous corporate support, ensuring that franchisees have the best chance to succeed.

To further incentivize potential franchisees, Waterloo Turf offers a 10% discount to owners who are former NCAA athletes or ex-military personnel, cultivating a community of driven and passionate franchisees who embody a 'team captain' mindset.

The Waterloo Turf Philosophy

Founded in 2021, Waterloo Turf promotes a lifestyle of 'Getting Your Saturdays Back' by allowing families to enjoy their outdoor spaces without the worries of lawn maintenance. The franchise caters to both residential and commercial projects, providing high-quality turf solutions for various properties, including luxury homes, dog parks, schools, and more. Their model prioritizes community engagement, customer satisfaction, and exceptional product quality.

For those interested in becoming part of this thriving franchise network, more information can be found at Waterloo Turf's Franchise Opportunities.

We look forward to seeing how Taylor Blom's leadership enhances Waterloo Turf's mission and expands its influence in the artificial turf market.