The Joule Hotel Unveils Refreshing Redesign of West Tower Rooms

The Joule, a landmark luxury hotel nestled in the heart of Dallas on Main Street, has ushered in a new era with the launch of its reimagined West Tower guestrooms, a project led by the celebrated Tihany Design. Known for their remarkable design philosophy, Tihany Design was at the helm when The Joule originally opened its doors in 2008, marking a significant milestone in the hotel’s ongoing evolution.

The West Tower rooms have undergone a thoughtful transformation, blending contemporary aesthetics with the spirited essence of Texas. The firm, now under the guidance of principal Alessia Genova, who took the reins in 2024, has infused the interiors with a fresh perspective that balances modernity with a soulful touch.

This extensive renovation represents the third significant upgrade to the property, following improvements to its ballroom and the expansion of its renowned spa. In total, the West Tower remodel spans 126 rooms across 14 floors, all designed to elevate the guest experience while providing a welcoming atmosphere.

Ginger Martin, Managing Director at The Joule, expressed excitement about welcoming visitors into this new chapter, emphasizing the commitment of owner Tim Headington to enhance downtown Dallas as a cultural epicenter. Moreover, future projects include a renovation of the lobby and the West Tower Penthouse, along with plans to refresh the Texas brasserie, CBD Provisions, set to reopen in early 2026.

Each newly designed guestroom features a soothing color palette of neutrals, navy, and sage, creating an inviting backdrop for relaxation. The space is adorned with custom European walnut paneling, luxurious velvet and leather furnishings, and intricate geometric carpets that add depth and warmth. Departing from the previous darker design scheme, the updated rooms now embrace lighter tones, with carefully crafted furniture that promotes a residential ambiance.

Highlights include unique pieces such as sculptural swivel chairs and a vanity accented with integrated overhead lighting. Rich textures comprising European walnut, travertine, and plush velvet sofas harmonize with pinstripe wallcoverings and bespoke carpets, culminating in a sophisticated yet cozy environment.

Art plays a pivotal role in the guestroom redesign as well, with striking black-and-white photographic diptychs by Bram Tihany enhancing the visual narrative of the hotel. Common areas, including the corridors, have also been revamped to feature coordinating wallcoverings and a curated collection of photography showcasing iconic Dallas architecture, further enriching the guest experience.

Beyond physical transformations, The Joule has revised the guest journey to ensure memorable moments from check-in to departure. Guests can now indulge in luxurious Byredo bath products in their rooms, and there are options for wellness experiences that can be scheduled via the concierge.

The hotel has also crafted a diverse schedule of health and relaxation programming, featuring activities like Yoga at The Eye and Gua Sha masterclasses designed to promote a sense of wellbeing in this urban retreat.

For those interested in experiencing what The Joule has to offer, reservations can be made via their official website. To keep up-to-date with ongoing developments and events at the hotel, followers can connect through their Instagram account @thejouledallas.

About The Joule

The Joule is more than just a hotel; it’s a boutique experience resonating with the vibrant culture of downtown Dallas. Revitalized by Tim Headington, this independent hotel magnificently integrates a series of historical and modern structures, ensuring it stands as a cultural landmark featuring art, dining, and luxury accommodations. Beyond the elegant design, The Joule boasts a rooftop cantilevered pool, award-winning spa facilities, and bespoke dining experiences.

About Tihany Design

One of the industry's most respected design firms, Tihany Design has made its mark by creating unique interiors that elevate the ambiance of each property they touch. With an impressive portfolio that includes renowned hotels and dining establishments, the firm remains committed to pushing artistic boundaries while delivering tailored luxury experiences.