#United States #Alexandria #Marketing Agency #BRG Communications #Right Source

BRG Communications Strengthens Its Healthcare Marketing Expertise

In a significant move aimed at bolstering its healthcare marketing capabilities, BRG Communications, a notable player in the public relations arena, has announced its acquisition of Right Source Marketing, a well-established healthcare content marketing agency. This strategic purchase aligns with BRG's trajectory of robust growth, marking its fifth consecutive year of impressive double-digit revenue expansion.

The integration of Right Source Marketing will allow BRG to enhance its content marketing services significantly, especially within its extensive portfolio of healthcare clients. With over 15 years of success supporting both B2B and B2C healthcare clients, Right Source brings exceptional expertise in content strategy, content creation, and content optimization. Mike Sweeney and Yvonne Lyons, key figures from Right Source, have joined the leadership team at BRG, taking on pivotal roles to lead this transformation. Sweeney has been appointed as the Executive Vice President of Digital, while Lyons assumes the position of Senior Vice President of Content Strategy.

Moreover, the acquisition comes hand in hand with the promotion of Katy Frame to Vice President at BRG. Frame, a central figure in the agency’s success story for nearly a decade, will continue developing strategic communications programs tailored to client needs. Under her leadership, many award-winning programs have been launched, enhancing the agency's reputation in the market.

Jane Barwis, the President and CEO of BRG Communications, underscores the importance of a skilled leadership team for sustained success. She stated, "Building a multi-faceted and skilled leadership team is core to BRG's continued success. Promoting talented individuals like Katy and strategically acquiring companies like Right Source are key to achieving our goals. This acquisition strengthens our team and increases our digital content capabilities, allowing us to better serve existing and new clients."

As BRG navigates through this transformative phase, the agency is also basking in national recognition, having earned a spot on the Inc 5000 list of Fastest Growing Companies in 2024. The woman-owned agency has not just witnessed financial success; it has also garnered esteemed accolades, being recognized as PRWeek's Outstanding Boutique Agency in both 2023 and 2024, and acknowledged as a top boutique agency by the Public Relations Society of America for three consecutive years.

Commenting on the acquisition, Mike Sweeney expressed optimism regarding the future, stating, "Joining BRG Communications creates the opportunity to deliver greater value to clients by leveraging our combined expertise in safety, health, and wellness communications. What attracted us to BRG is its decades of experience in delivering award-winning creative and meaningful work while growing an exceptionally talented team. Our entire team looks forward to what the future holds."

BRG Communications is known for its dedication to dynamic and impactful communications, aiming to foster a legacy of "Communications for Better Living®". As the agency celebrates its 23rd anniversary, it remains committed to building on this legacy, continually pushing the boundaries of what's possible in the realm of communications, particularly in the safety, health, wellness, and social impact sectors.

For more detailed insights into BRG Communications and their innovative practices, visit BRG’s official site.