Strategar Climbs to New Heights in the Longhorn 100
Strategar, a woman-led marketing and advertising agency based in Dallas, has achieved a remarkable milestone by securing a spot in the Top 10 of the Longhorn 100 for the second year running. Recognized for its impressive growth, Strategar ascended dramatically from the #62 position in 2024 to the #9 spot in 2025. This leap underscores the agency's continuous business momentum and its purpose-driven approach to marketing and advertising.
The Longhorn 100, hosted by Texas Exes, celebrates the fastest-growing businesses founded or led by alumni of the University of Texas at Austin. The acknowledgment of Strategar in this prestigious list not only reflects their strong performance within a competitive landscape but also emphasizes the cultural relevance and innovative strategies driving their success. "We are honored to be recognized again and proud to see our momentum reflected in this year's Top 25, moving up to the #9 spot," said Yareli Esteban, Chief Executive Officer of Strategar. "As a Longhorn-founded business, we carry forward the mindset of resilience, ambition, and service—values that have guided us as we've grown and evolved."
Strategar operates with a keen focus on developing marketing strategies that resonate deeply with diverse audiences across the United States. The agency collaborates with a wide range of notable clients, including major brands such as Kroger, Texas Wines, Texas Parks and Wildlife, and various school districts like Dallas ISD. Their approach centers on human-first communications and community-driven campaigns, ensuring that their marketing efforts are not only effective but also meaningful.
In addition to the Longhorn 100 recognition, Strategar has made its mark by being named in the Inc. 5000 list of the fastest-growing private companies, a testament to its operational growth and effective client service. The agency has earned accolades from industry peers and various supplier councils, underscoring its commitment to excellence and leadership in the marketing sector.
Founded in 2013, Strategar stands out for its leadership and its ability to connect brands with communities through culturally intelligent marketing. The agency’s innovative strategies have helped clients navigate complex market dynamics, enabling them to thrive in today's ever-changing landscape.
As Strategar continues to build on its successes, it remains dedicated to fostering relationships that are authentic and grounded in respect for the communities they serve. With a clear vision for the future, the agency is poised to enhance its impact and expand its footprint in the marketing world. For more information about the agency and its services, visit
Strategar's website.
By participating actively in the Longhorn 100, Strategar not only reinforces its own brand identity but also contributes to the legacy of entrepreneurship rooted in the University of Texas community. The agency’s rise is a powerful reminder of the opportunities available for businesses that embrace innovation, cultural awareness, and community engagement.
In conclusion, Strategar's climb to the #9 position in the Longhorn 100 exemplifies its hard work, strategic growth, and commitment to impactful marketing. As they look ahead, the agency aims to continue leading by example within the industry and inspiring others in the vibrant community of Texas alumni entrepreneurs.