FAMEL's Grand Entrance at EICMA 2025
The renowned Portuguese motorcycle manufacturer, FAMEL, is set to make a remarkable entrance into the European market at the EICMA 2025, taking place from November 6th to 9th. Not just a motorcycle brand, FAMEL embodies a legacy of passion and innovation in the realm of electric mobility. The event will showcase their commitment to pioneering technologies and designs that align with modern advancements in engineering.
A Journey of Innovation
FAMEL has roots dating back to 1949, when it established itself as one of Portugal's most iconic motorcycle brands. Between the 1950s and the 1990s, FAMEL motorcycles captured the hearts of many, even becoming ingrained in Portuguese culture. Their influence persists, exemplified by the phrase "F
-se, A Mota É Linda," translating to "F, this bike is beautiful." Known for their rider-friendly designs, FAMEL is now focused on transforming urban mobility with contemporary, electric solutions.
During the EICMA, FAMEL will present the final version of their first electric model, the E-XF. This model beautifully marries the nostalgic café-racer aesthetic with cutting-edge electric technology. Featuring a powerful 5.5 kW motor, the E-XF promises an impressive range of up to 120 kilometers, all while retaining the classic charm of FAMEL motorcycles. With a competitive starting price of approximately €7,000, the E-XF represents a new era of accessibility in European performance motorcycles.
Pioneering the Future of Electric Mobility
The first 100 units of the E-XF are earmarked for delivery by early 2026, highlighting FAMEL's urgency to innovate and adapt in an evolving marketplace. The company is also revealing a new electric scooter concept at EICMA, which is designed for both B2C and B2B urban mobility applications. This expansion into the electric scooter segment emphasizes FAMEL’s commitment to sustainability, performance, and community engagement as key pillars of their mission.
Joel Sousa, the CEO of FAMEL, commented, "FAMEL stands for emotion and engineering. We are building a brand that embodies European innovation and the spirit of modern mobility. At Milan, we aim to connect with strategic partners and distributors who share our vision for an electric and human-centered future."
FAMEL’s ambition is backed by the NOVUS fund, managed by Magnify Capital Partners in collaboration with Banco Português de Fomento. This backing exemplifies FAMEL's intent to carve a strong presence in both the Portuguese and international markets through innovative technologies and sustainable practices.
The Road Ahead
FAMEL's story is not just about motorcycles; it's about embracing a comprehensive culture of electric mobility. Their research and development focus incorporates not only motorcycles but also broader aspects of transportation technology and connectivity. The E-XF's unveiling at EICMA symbolizes FAMEL's determination to redefine urban transport across Europe, reflecting a societal shift towards greener alternatives.
As FAMEL steps into this new chapter in the electric mobility landscape, it embodies a transition not only in transportation but also in lifestyle aspirations. Their products promise to resonate with both the adventurous and environmentally-conscious consumers of today, ensuring that FAMEL’s legacy continues to thrive in a new and exciting way.
For more information about FAMEL’s unveiling and its commitment to electric mobility, visit
FAMEL.