Dynata Expands QualityScore Accessibility and Features for Enhanced Data Quality

Dynata Enhances QualityScore and Its Availability

Dynata, a leading provider of reliable first-party insights, has recently announced significant advancements to its AI-powered data quality solution, QualityScore. The new features and expanded accessibility mark a pivotal growth in their commitment to data integrity and quality. Previously limited to Dynata's proprietary survey programming, QualityScore has now been integrated directly into the Press Ganey Forsta HX platform and is also available for users of third-party survey programming tools.

QualityScore was first introduced in 2020 and has gained recognition as a foundational element of Dynata's data quality strategy. It employs advanced algorithms to evaluate a myriad of respondent behaviors—over 175 in total—to identify signs of data inaccuracies such as fraud and inattentiveness. These behaviors include detecting straight-lining, speeding through surveys, and assessing the quality of open-ended responses.

Further enhancing its capabilities, QualityScore also analyzes subtle signals that include mouse movements, typing speed, page translations, and survey acceleration. This comprehensive assessment helps to differentiate between partial engagement and complete disengagement, ensuring that the data collected is reflective of genuine respondent input.

One of the standout features of QualityScore is its real-time data cleansing ability. During the collection phase, the solution automatically identifies and expunges poor-quality or fraudulent responses. Customers utilizing QualityScore have reported an impressive 85% reduction in the manual data cleaning processes, thus saving valuable time and improving the overall efficiency of data analysis.

Deirdre Thomas, Chief Product Officer at Dynata, remarked, “QualityScore serves as the cornerstone of our data quality initiative. Continuous investment in technology alongside advancements in AI and machine learning enable us to refine our processes over time. Our mission is to simplify the way our customers can deploy QualityScore, and we are excited to now integrate it within the Press Ganey Forsta HX platform.”

Kyle Ferguson, CEO of Press Ganey Forsta's cross-industries division, added, “The integration of QualityScore directly into the Research HX Platform brings immediate and automated data validation capabilities to our clients. This transition eliminates the need for manual cleanup, thereby accelerating decision-making processes, and reinforces the integrity of insights upon which organizations rely.”

About Dynata

Dynata stands as the largest first-party data company globally, specializing in insights, activation, and valuation measurement. The company's vast reach extends to 70 million consumers and business professionals, supported by an expansive repository of individual profile attributes gathered through comprehensive surveys. Dynata is committed to offering precise and trustworthy quality data that fuels effective marketing strategies. It serves a diverse array of over 6,000 clients in market research, media, advertising, and numerous other sectors across North America, South America, Europe, and Asia-Pacific.

About Press Ganey Forsta

Press Ganey Forsta is internationally recognized as a leader in experience technology, data analytics, and insights. The company focuses on helping organizations understand and better serve their customers, employees, and stakeholders. Its Human Experience (HX) Platform combines customer, employee, and patient experiences with market research to offer a holistic view of interactions and feedback. With over 43,000 clients across various industries, Press Ganey Forsta has established itself as a prominent provider of insights and has been designated as a Leader in the Magic Quadrant™ for Voice of the Customer (VoC) Platforms by Gartner®.

The expansion of QualityScore highlights Dynata's dedication to driving forward the standards of data quality within the market research industry, catering to evolving client needs amidst the ever-changing digital landscape.