Celebrating 15 Years of Wolf & Badger: A Milestone in Ethical Retailing

As 2025 drew to a close, Wolf & Badger, the renowned B Corp-certified marketplace, reflected on a triumphant year that distinguished it from competitors in the ethical retail landscape. This year marked the company’s 15th anniversary, a period characterized by numerous accolades, significant industry recognitions, and remarkable financial achievements, highlighting its commitment to supporting independent brands that emphasize sustainability and ethical practices.

A Year of Notable Achievements

In 2025, Wolf & Badger was honored as the Retailer of the Year at the Drapers Conscious Fashion Awards, a recognition that underscores its position as a leader in conscious retailing. The brand also proudly announced its B Corp recertification, achieving an impressive score of 108.8, which is a 34% improvement from its previous assessment in 2021. This achievement not only reflects the platform's commitment to responsible business practices but also embodies its continuous efforts to foster transparency, sustainability, and social responsibility.

Adding to its impressive credentials, Wolf & Badger crossed a significant financial threshold, surpassing $500 million in cumulative sales since its inception in 2010. This milestone reinforces the platform's vital role in enabling emerging brands to thrive within the increasingly competitive ethical marketplace.

Expanding Market Presence

The year 2025 proved to be an exceptional time for Wolf & Badger in terms of international growth. For the first time ever, sales from the United States accounted for over half of the total sales on the platform, illustrating the success of long-term investments in the U.S. market. Key initiatives included the launch of a pop-up store at the W Hotel in Times Square, which played a significant role in attracting customers and increasing brand visibility in a burgeoning market.

While global market conditions presented challenges, Wolf & Badger's diverse operations across 70 consumer markets helped shield the business from regional setbacks. With fulfillment capabilities spanning over 60 countries, the company effectively maintained its commitment to independent brands, even in harder economic climates. Notably, the West Hollywood location experienced a 40% increase in sales, attributed to innovative activations and community-driven events.

Continuing Support for Independent Brands

Since its launch, Wolf & Badger has championed the success of over 2,000 independent brands worldwide, reinforcing its status as an essential growth partner for budding creative businesses. As the brand looks toward 2026, it aims to expand its partnerships function, enabling new designers to reach broader audiences. The pathway to achieving this goal includes leveraging advanced technology to enhance user experience and optimize discovery on its platform.

The Power of AI in Retail

Investments in AI-driven technologies have significantly improved Wolf & Badger's platform, leading to a 10% increase in online conversion rates and £3.2 million in additional sales over the last two years. These advancements reflect the company's dedication to enhancing customer experiences while bolstering brand performance on its site, which attracted nearly 40 million visits globally in 2025.

Commitment to Responsible Retailing

The principles of Environmental, Social, and Governance (ESG) are central to Wolf & Badger’s mission and operational structure. The company witnessed significant success in its ethical vetting process this past year, achieving a 50% increase in brand assessments. The focus on transparency through vetting also aims to enhance awareness among consumers regarding responsible sourcing and manufacturing practices.

Furthermore, CEO and Co-founder George Graham recognized the supportive environment nurtured by the UK government during a recent meeting at No. 10 Downing Street. He discussed enhancements to policies that would foster entrepreneurship, particularly for businesses grounded in sustainability and social responsibility.

Looking Ahead to 2026

As Wolf & Badger embarks on its journey into 2026, its strategy will center on profitable growth and international outreach, especially within the US market. The mission remains clear: to provide unwavering support to independent brands while navigating changing global economic conditions. With its established technology, diverse market presence, and a commitment to ethical practices, Wolf & Badger is positioned to continue its supportive role for responsible brands worldwide.

In summary, celebrating 15 years signifies not just a milestone but a testament to Wolf & Badger’s dedication, growth, and community support. As it continues to champion independent brands, the future looks promising for this ethical retail pioneer.

For further details about Wolf & Badger and to explore its unique collection of ethically sourced products, visit wolfandbadger.com.