Happy People Insights
2026-05-28 21:33:46

Discover Insights from the New Book 'What Happy People Think About'

Celebrating a Decade of Insights with 'What Happy People Think About'



Sooup Consulting, a prominent firm specializing in back-office support and consultancy, is thrilled to announce the upcoming release of their founder Wada Hironobu's highly anticipated book, What Happy People Think About. Set to hit the shelves on June 11, this publication marks a significant milestone in the company's ten-year journey. In preparation for this launch, pre-orders are already available through various platforms.

About the Book


Written by Wada Hironobu, who has over 20 years of experience as a consultant, this book compiles his insights gained from years of navigating the challenging waters of human relationships in both business and personal contexts. Through numerous experiences and, at times, failures, Wada distills essential strategies for maintaining emotional stability amid life's turbulences.

The essence of these strategies is neatly encapsulated in 24 crucial elements of relationship management that anyone can apply in their everyday interactions. These insights not only improve one’s chances of being well-liked but also foster meaningful connections, making this book a must-read for anyone concerned with their social interactions.

Chapter Overview


1. The Cost of Wanting to be Liked: An exploration of how overly seeking approval can backfire.
2. The Etiquette of Being Disliked: Practical tips on handling adversity from peers.
3. Recovering from Disfavor: Mental strategies for rebuilding trust after being disliked.
4. Learning to Coexist with Difficult Personalities: Techniques for managing challenging relationships effectively.
5. Strategies of Happy People: Insights into how consistently happy individuals navigate their social spheres.

Recommended For


This book is particularly suited for individuals who often find themselves on the receiving end of negative sentiments or who have a fear of being disliked. Wada’s practical insights serve as a guide on how to turn things around to foster a more positive, trusting environment in all forms of relationships.

Author Profile


Wada Hironobu, born in Aichi in 1977 and raised in Kochi, is the driving force behind Sooup Consulting. With a career that includes stints at Samsung Japan, Mitsubishi UFJ Research, and EY Tax Corporation, he founded Sooup Consulting in 2016. Over the years, Wada has provided consultancy for over 660 firms, resulting in revenue improvements totaling over 100 billion JPY. Additionally, he remains deeply committed to his home community in Kochi, actively participating in corporate hometown tax initiatives for six consecutive years, and has sponsored races at Kochi Racecourse.

This year marks a significant achievement for Wada as What Happy People Think About is his first book, aiming to share the wealth of knowledge he has accumulated over a decade.

Book Details


  • - Title: What Happy People Think About
  • - Author: Wada Hironobu, CEO of Sooup Consulting
  • - Price: ¥1,600 (Before Tax)
  • - Pages: 256
  • - Size: A5
  • - ISBN: 978-4868380450
  • - Publisher: Soogo Horei Publishing

Reserve your copy now on platforms like Amazon and Rakuten Books to secure access to Wada’s invaluable insights into human relationships. Amazon Pre-order here.

Company Profile: Sooup Consulting


  • - Location: 3-21-18 Higashi Ikebukuro, Toshima-ku, Tokyo
  • - CEO: Wada Hironobu
  • - Established: July 1, 2016
  • - Business Focus: Back-office consulting services.
  • - Website: Sooup Consulting


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Topics Business Technology)

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