Hard Rock International Launches Global Soccer Campaign with Messi This Summer

Hard Rock International Launches 'All Teams. One Place.'

Hard Rock International has officially introduced its latest campaign, titled "All Teams. One Place," which celebrates the impending global soccer tournament this summer. This initiative, led by the iconic Leo Messi, who is not only a record-breaking athlete but also a brand ambassador for Hard Rock, aims to bring fans together across multiple locations worldwide.

The campaign features a variety of exciting activities and prizes, creating an immersive experience for soccer enthusiasts. Hard Rock venues globally will host special events, allowing fans to engage in a unique celebration of soccer and national pride during the tournament season.

At the heart of this campaign is a worldwide sweepstakes that offers participants a chance to win a grand prize: a meet-and-greet with Messi himself. The tournament this summer is not only about the game; it is also an opportunity for fans to connect and share their love for soccer. The sweepstakes will run from June 15 to July 31, 2026, allowing fans ample time to enter. Participants are also eligible for over 300 additional prizes, including stays at Hard Rock Hotels, rewards points for the 'Unity' loyalty program, and exclusive experiences in the 'Messi Legendary Suite' located at the Hard Rock Hotel in New York and the Seminole Hard Rock Hotel & Casino in Hollywood.

In addition to these unique experiences, the campaign promises to delight soccer fans with the introduction of the 'Messi Legendary Burger,' developed in collaboration with Messi himself. Guests can also look forward to a selection of globally inspired dishes designed to be shared amongst friends and family, making the matches even more enjoyable. The campaign comes with limited-time offerings, including merchandise from participating national teams, ensuring that fans can showcase their support throughout the tournament.

Jim Allen, the Chairman of Hard Rock International and CEO of Seminole Gaming, emphasized the importance of this initiative, stating, "This summer unites fans from around the world through their love of soccer and their pride in their countries. Our unique offerings, from Messi’s Legendary Suite to the communal dining experiences we are creating, aim to help fans support their teams and enjoy the games together."

Messi himself expressed his excitement about the campaign, stating, "I have always believed that soccer is for everyone, and what my friends at Hard Rock have created—hotel suites, café menus, country-styled jerseys—helps fans support their teams and watch the games together."

To capture the energy and passion of this campaign, Messi stars in a new advertisement filmed at the Seminole Hard Rock Hotel & Casino Hollywood, highlighting the campaign's global spirit. As fans gear up for an exhilarating summer of soccer, Hard Rock positions itself as the ultimate hub for every fan, every team, and every unforgettable moment.

For more information and official participation terms for the sweepstakes, visit hardrock.com/allteamsoneplace. With so much on offer, Hard Rock International stands ready to make this summer an unforgettable celebration of soccer and community, bringing fans together like never before.