#Japan #Chuo-ku, Tokyo #TENGA #iroha INTIMATE WASH #beauty awards

iroha INTIMATE WASH Recognized at the @cosme Best Cosmetics Awards 2025

In a remarkable achievement, the iroha INTIMATE WASH [FOAM TYPE] with the refreshing scent of bergamot and bitter orange has been inducted into the hall of fame at the @cosme Best Cosmetics Awards 2025 in the delicate care category. This accolade follows its stellar performance over the past two years, where it clinched the top position consecutively, leading to its well-deserved hall of fame status.

The @cosme Best Cosmetics Awards is an esteemed recognition that honors products based on authentic reviews submitted by users who share their experiences with various cosmetics. Since its inception in 2002, the awards have gained significant traction in the beauty industry, known for spotlighting products that resonate with real consumers.

Highlighting Longevity and Trust

The hall of fame designation is a testament to the product's ongoing popularity among users. It signifies that iroha INTIMATE WASH [FOAM TYPE] has transcended fleeting trends to become a beloved staple for many in Japan, showcasing its durability in the market.

Award-Winning Product Details

Since its launch in 2020, the iroha INTIMATE WASH [FOAM TYPE] has sold over 2.41 million units as of September 2025. Over the past four years, its sales growth has been impressive, increasing tenfold, which highlights its effectiveness and consumer approval. The product features a convenient foam type that dispenses a gentle lather with a single pump, allowing for an effortless cleansing experience akin to washing one’s face. This method minimizes skin irritation while effectively removing impurities, such as dryness and old dead skin cells.

Additionally, it is formulated with moisturizing ingredients, including hyaluronic acid and hydrolyzed collagen, achieving a soft and hydrated finish after use. The bergamot and bitter orange fragrance is a delightful blend of citrus with herbal notes, offering a refreshing and uplifting scent without being overly sweet.

The iroha INTIMATE WASH [FOAM TYPE] also saw success with its other fragrance variant, damask rose and geranium, which secured the 3rd place in the delicate care category at the same awards. This product was well-received due to its sweet and fresh floral scent, known for uplifting the spirits.

Eco-Friendly Initiatives

In 2023, the brand has also introduced a refillable version of the product, reducing plastic use substantially—by about tenfold compared to conventional bottles. This initiative not only caters to skincare needs but also aligns with environmental consciousness, making it a more appealing choice for eco-minded consumers.

Product Specifications

• - Product Name: iroha INTIMATE WASH FOAM TYPE]
• - Price: ¥1,650 (tax included)
• - Scent: Bergamot and Bitter Orange (natural essential oils)
• - Bottle Dimensions: W49mm x D49mm x H170mm (including packaging)
• - Volume: 150 ml
• - Purchase Link: [iroha INTIMATE WASH

The refill option comes at a price of ¥1,320 (tax included) for 135 ml, encouraging users to make sustainable choices while enjoying quality intimate care.

Celebrating the Hall of Fame

To commemorate this prestigious recognition, TENGA has expressed gratitude for the continued support of its customers. Brand ambassador Kiko Mizuhara extended her congratulations, emphasizing the calming effects of the product and wishing for its continued distribution to help others relax.

TENGA is also running a campaign featuring the iroha INTIMATE WASH [FOAM TYPE], offering a special set at reduced shipping prices, along with a complimentary mini bottle of the award-winning product for the first 500 customers who purchase a pleasure item.

This unique campaign runs from November 19, 2025, to December 1, 2025. For more information on this special offer, visit the TENGA website.

This latest recognition and commitment to sustainable beauty reflect iroha's dedication to providing high-quality intimate care while supporting the community's needs.