#USA #Singapore #Workforce Solutions #CHAGEE #YY Group

YY Group Partners with Chagee

In a strategic move aimed at enhancing operational efficiency in the food and beverage sector, YY Group Holding Limited has announced a partnership with Chagee, a prominent player in the global premium tea drinks industry. This collaboration, made public on October 29, 2025, is set to significantly impact the way Chagee manages its staffing and operational needs across its six teahouses located in Singapore.

YY Group, whose parent company is traded on Nasdaq as YYGH, operates through its subsidiary, YY Circle SG, which is known for providing on-demand workforce solutions. By leveraging its flagship YY Circle platform, YY Group will facilitate staffing solutions that ensure Chagee has immediate access to a pool of pre-vetted casual workers, who can be deployed as needed, enhancing both flexibility and performance.

Mike Fu, Chief Executive Officer of YY Group, expressed his enthusiasm about the partnership, stating, "YY Circle continues to revolutionize how businesses manage labor and operations. This partnership with the internationally renowned Chagee brand not only strengthens our position in Singapore's competitive food and beverage sector, it also serves as a potent driver for YY Group's global growth."

This partnership builds on YY Circle SG's previous success with well-recognized fast-food chain KFC, illustrating the capability of YY Group's technology and workforce management tools in meeting the dynamic needs of the food and beverage industry. As brands like Chagee look to navigate the complexities of staffing during peak times and manage operational efficiencies, YY Group's advanced solutions are becoming increasingly critical.

Chagee itself is a brand that has transformed traditional tea culture into a modern lifestyle experience. Founded in China in 2017, it has grown to include over 7,000 stores across Asia and the United States, offering freshly made tea drinks. By enhancing their operational resilience and agility through YY Circle’s solutions, Chagee aims to fuel its growth and maintain its leadership position in the beverage market.

Will Yeo, Country Director of YY Circle SG, elaborated on the strategic importance of this collaboration: "We are excited to supply Chagee's daily workforce needs and support their continued success in Singapore. By improving the brand's operational resilience and agility, we're confident YY Circle SG will strengthen its market leadership and unlock new expansion opportunities in the region."

YY Group Holding Limited is dedicated to providing flexible and scalable workforce solutions along with integrated facility management services across Asia and beyond. With ongoing operations in sectors such as hospitality, logistics, and healthcare, YY Group remains committed to service excellence and long-term client success.

The partnership is anticipated to not only bolster Chagee's operational capabilities but also serve as a critical component in YY Group's ambitions for sustainable growth within the verticals it serves. This collaboration further underscores the importance of technology-driven solutions in today's fast-paced business environment. Both companies stand poised to benefit from this synergetic relationship, striving for excellence in service delivery in their respective markets.