#USA #Miami #Shaklee #Liquid BioCell #BioCell Technology

Shaklee's New Leap in the Wellness Industry

In a significant development for the wellness sector, Shaklee Corporation has secured an exclusive licensing agreement for Liquid BioCell® Collagen from BioCell Technology, LLC. This partnership is set to enhance Shaklee’s already impressive portfolio of healthy aging products, particularly in the field of nutritional supplements aimed at skincare, joint, and connective tissue health. The announcement was made on July 21, 2025, and marks a milestone for both companies.

Liquid BioCell Collagen is not just any collagen supplement; it is a patented, multi-component ingredient known for its potential benefits in supporting skin elasticity, joint lubricity, and overall connective tissue health. Shaklee aims to make this groundbreaking product widely available to its network of consumers, recognizing the growing demand for effective health solutions that cater to aging populations.

Roger Barnett, Chairman and CEO of Shaklee, expressed enthusiasm about the new partnership, stating, "At Shaklee, our mission has always been to help people live healthier, longer, and more fulfilled lives. By bringing this groundbreaking, clinically validated collagen technology into our Shaklee family, we're not just adding a product—we're expanding our promise to support wellness at every age and stage of life."

The licensing agreement, effective immediately, ensures that all Liquid BioCell® Collagen products will be marketed and sold through Shaklee's extensive network of ambassadors and their official website, Shaklee.com. This strategy aligns with the company's goal of delivering innovative and high-quality wellness solutions to a broader audience.

About Shaklee Corporation

Founded over a century ago by Dr. Shaklee, who created the first multivitamin in the United States, Shaklee has always led the way in nutrition breakthroughs. As a pioneer in sustainability, Shaklee was the first company to achieve a net-zero impact on the planet through fully offsetting its carbon emissions. Today, the company boasts over 110 clinical studies backing the safety and efficacy of its products, which are sold through a vast network of over 2 million members and ambassadors throughout North America and Asia.

Shaklee’s comprehensive wellness portfolio is dedicated to helping consumers look and feel younger for longer, firmly establishing them in the health and wellness market.

About BioCell Technology, LLC

BioCell Technology, LLC is regarded as a leader in research, product development, and branding within the health supplement space. They focus on creating innovative, science-based ingredients that find applications across dietary supplements, functional foods, and cosmetic products. By licensing their branded ingredients to major consumer packaged goods companies, BioCell Technology continues to shape the future of healthy living.

As the wellness industry continues to evolve with demands for effective and safe products, this exclusive license between Shaklee and BioCell Technology sets a new benchmark for quality and innovation. Consumers can look forward to the extensive benefits of Liquid BioCell® Collagen as Shaklee expands its commitment to promoting healthier, longer lives.