Rocket Now Partners with GO Taxi App: A New Era of Food and Transportation

In an exciting announcement, the food delivery service Rocket Now has officially partnered with GO, the leading taxi app in Japan. The partnership was unveiled during a launch event held on June 29, 2026, at the Takeshiba Port Hall. At the event, Nakayama Kin'niku, a popular figure known for his humor and muscle routines, added a lively touch to the proceedings.

The collaboration introduces an innovative reward system where using either service benefits the user. When customers order food through Rocket Now, they gain experience points for GO, potentially enhancing their membership status. Conversely, passengers who use the GO taxi app will receive exclusive coupons for Rocket Now. This creates a seamless blend of food and transportation advantages for users, encouraging them to indulge in both services.

During the event, key representatives from both companies shared insights into their business strategies. Josh Chow, CEO of CP One Japan, emphasized how Rocket Now provides options with no delivery charges, thus merging convenience and affordability effectively. Daniel Jaramillo, the General Manager of Rocket Now, highlighted their value creation not just for customers, but also for partner restaurants and delivery associates. Meanwhile, Hiroshi Nakajima, President of GO, detailed how the app aims to become a vital social infrastructure in Japan, focusing on future technologies like autonomous driving.

The Future of Food Delivery and Transportation

The partnership reflects a significant shift in how consumers interact with food delivery and transportation services. Gone are the days when customers settled for high costs on delivery; now, Rocket Now’s free delivery promises ensure a cost-effective food experience. Additionally, Nakajima outlined the evolution of the GO app to enhance user experience systematically as they climb through six membership tiers, each with increasing benefits.

The synergy between Rocket Now and GO is underlined by a shared vision of consumer convenience. With over 35 million downloads for GO and 7 million for Rocket Now, this partnership provides a platform to introduce many new users to the benefits of food delivery and transportation services seamlessly. The executives expressed their hopes that this collaboration would attract new customers and increase the value offered by both services.

On stage, Nakayama Kin'niku brought humor to the discussion, referring to the collaboration as a powerful combination in the “moving” and “food” sectors. He reinforced the message that both services complement each other well, heckling the audience to engage with both Rocket Now and GO for an extensive range of advantageous rewards.

An Event to Remember

As the event progressed, Kin'niku's energetic appearance in a specially wrapped taxi added flair, amusing the crowd with his trademark catchphrases and humorous take on the partnership. At one point, he stood before attendees and joyfully declared, “Doing this will make you stronger! What power!” as he flexed his muscles, thereby reinforcing the event's theme.

The service duo's discussion reiterated the importance of customer value, emphasizing that the strength of their collaboration lies in its simplicity and ease of use. Through a points system that rewards users for frequently engaging in either service, they aim to create a user-friendly experience that enhances daily convenience. The idea is to enable customers to enjoy the benefits of both services without an overwhelming commitment to membership enrollments or complex registration processes.

“We’re changing the conventional thoughts around food delivery and taxi services,” Josh Chow concluded. “By blending the two services, we are offering exceptional value that encourages more people to engage in both.”

The executives expressed excitement about future expansions hereafter, emphasizing their commitment to continually enhancing customer value. As both services journey forward, this partnership seems poised to reshape how consumers view and utilize delivery and transportation services.

About Rocket Now

Rocket Now aims to change the food delivery landscape in Japan, promoting a model where delivery charges are eliminated, thereby offering consumers a hassle-free experience. From healthy options to mouth-watering desserts, Rocket Now is transforming the way people order food across cities including Tokyo, Osaka, and Fukuoka.

About GO

GO, launched in September 2020, has quickly gained a reputation as Japan's premier taxi app, utilizing real-time data and AI technology to enhance transportation efficiency. The collaboration with Rocket Now only solidifies its goal of being an essential service in everyday life.

Together, Rocket Now and GO are set to provide an unparalleled customer experience, ensuring that convenience in food and travel is now more accessible than ever.