Hanasawa Pharmaceuticals Unveils New REVISIS Commercial Starring Yuka Sugai

On a beautiful day in Tokyo, Hanasawa Pharmaceuticals, a company with a legacy spanning over a century, held an exciting unveiling event for their new commercial of the skincare brand REVISIS. This much-anticipated event took place in an elegant venue where guests could immerse themselves in the aesthetic world of the new advertisement.

The highlight of the event was actress Yuka Sugai, who is the face of the new campaign. Radiating charm in a stunning white outfit she wore during the shoot, Sugai left an impression on everyone present. Her captivating presence complemented the visual storytelling of the commercial's narrative, which embodies the essence of the REVISIS brand.

A Glimpse into Hanasawa Pharmaceuticals’ Vision

As the event commenced, Masazumi Hanasawa, the president of Hanasawa Pharmaceuticals, took the stage to express gratitude to attendees for their support. He shared the rich history of the company and how it has evolved to incorporate pharmaceutical expertise into cosmetic development. With insights on creating products that prioritize safety and efficacy, he provided attendees with a deeper understanding of the REVISIS brand and its mission.

President Hanasawa conveyed the brand’s dedication to utilizing pharmaceutical knowledge to enhance the beauty and strength of skin, leading into a discussion about the particular products under the REVISIS line.

Introducing the REVISIS Product Lineup

Following his remarks, Akane Matsuda from the Cosmetics Division presented an overview of the REVISIS product range, which revolves around the empowering slogan, "Your Protective Power Makes You Stronger." Among the featured products was the popular 3D Medicinal Mask, which has garnered impressive sales with over 275,000 pieces sold since its release. This innovative mask utilizes a 3D structure to provide comprehensive care, delivering active ingredient Niacinamide for wrinkle improvement and brightening—an achievement that has set trends in Japan.

Matsuda spoke about the Moisture Eye Sheet, designed based on customer feedback to address previously neglected skin areas, making it a favored choice for targeted hydration around the eyes and mouth. With a focus on enhancing the skin's natural strength and beauty, the REVISIS line epitomizes dedication to quality in beauty products.

An Engaging Session with Yuka Sugai

The event also featured an engaging talk session with Yuka Sugai, where she shared anecdotes from the filming process and her everyday skincare rituals. She highlighted her appreciation for the REVISIS products, revealing her daily routine using the Moisture Eye Sheet and indulging in the 3D Medicinal Mask once a week as a luxurious treat.

Sugai added a personal touch by mentioning her unique approach to skincare, referring to it as "conversing with her skin.” She humorously noted that she often expresses gratitude to her skin while applying toner, saying things like, "Thank you for being bouncy!" This light-hearted revelation resonated with the audience, creating a warm and enjoyable atmosphere.

When asked if she could time travel, she candidly expressed interest in visiting her past to relive her childhood memories—specifically, wanting to be a student again while retaining her memory. Additionally, as a former captain of the idol group Keyakizaka46, Sugai expressed a desire to reassure her younger self that trusting her instincts would lead to great outcomes.

The Captivating New Commercial

Featured prominently in the new commercial is the major theme: "Your Protective Power Makes You Stronger." The captivating visual aesthetic, highlighted by a golden backdrop, showcases both the 3D Medicinal Mask and the Moisture Eye Sheet. Sugai is depicted elegantly situated atop a clock structure, symbolizing the brand's commitment to supporting women in maintaining their beauty against the sands of time. This imagery serves to inspire and empower women to embrace their strength and beauty regardless of age.

The Golden Photo Booth Experience

At the event's conclusion, guests were delighted to explore a vibrant photo booth that mirrored the REVISIS commercial's splendid world. Sugai's promotional panels added an extra layer of excitement for attendees eager to capture memories from this special occasion. Additionally, a popular product trial section was available for guests to experience REVISIS firsthand.

During her farewell, Sugai enthusiastically encouraged everyone to try the “REVISIS pose” from the commercial, which she remarked was her favorite. The event was a beautiful celebration of both the REVISIS line and the artistry of skincare, demonstrating how Hanasawa Pharmaceuticals is dedicated to enhancing daily beauty experiences.