Eternal Beauty Holdings Unveils China's Fragrance White Paper for 2025
Eternal Beauty Holdings Unveils China's Fragrance White Paper for 2025
Eternal Beauty Holdings Limited, a frontrunner in China's beauty and fragrance industry, recently announced the launch of its highly anticipated white paper titled China's Fragrance White Paper 2025. This release, highlighted at the 41st TFWA World Exhibition and Conference in Cannes, aims to explore the future of fragrances in China under the theme Discovering the Aroma of China’s Future. This significant event marks a new milestone for Eternal Group, solidifying its role in bridging global brands with the burgeoning Chinese fragrance market.
Wendy Lau, the CEO of Eternal Group and president of the International Fragrance Association, emphasized the unique characteristics of the Chinese market, noting its rapid transformation and the company’s role in fostering connections between global fragrance brands and Chinese consumers. She stated, The growth here is not just quick; it’s revolutionary. Eternal has built more than just a business; we've built a bridge between global brands and Chinese consumers.
The Resilience of China’s Fragrance Market
The white paper highlights the remarkable resilience and growth potential of China’s fragrance market amidst global economic fluctuations. Surpassing other beauty categories, the fragrance segment has shown consistent growth, driven significantly by male consumers and the increasingly influential Generation Z from lower-tier cities. As emotional consumption becomes a key driver, fragrances are recognized as not only personal indulgences but as tools for self-expression and emotional regulation. Over 40% of consumers reportedly select fragrances based on specific occasions and emotions, further underscoring their importance in promoting emotional well-being.
Moreover, the sophistication of fragrance preferences among Chinese consumers is on the rise. The report indicates that 81.1% of consumers incorporate fragrances into their daily routines, while 86.1% extend their fragrance preferences into their living spaces, marking a shift in consumer behavior toward more immersive sensory experiences.
Experiential Retail and Consumer Engagement
The research also revealed that in-store scent experiences are paramount in influencing purchase decisions. Initiatives such as Nose Idea x TNT Space, a collaborative project integrating design with original intellectual property, along with the Perfume Box sensory space, exemplify how Eternal is facilitating cultural relevance and enhancing consumer interactions for international brands entering China.
In grasping these trends, a wealth of opportunities exists for global brands to engage with Chinese consumers through culturally rich narratives and hyper-localized experiences.
Strategic Insights for International Brands
During a panel discussion at the conference featuring industry leaders such as Chole Lam, CEO of Eternal Group, and notable perfumer Alberto Morillas, the importance of localization strategies for global brands was highlighted. Attendees discussed how satisfying the diverse needs of Chinese consumers is essential for success in this dynamic market. As noted by Dorothy Liu from China Duty Free Group, compliance with local regulations is crucial when entering the Chinese fragrance market. Duty-free channels like CDFG provide premium access, and Eternal Group offers an integrated operational ecosystem to minimize market entry risks.
Looking ahead, Eternal Group commits to serving as a strategic bridge, leveraging over four decades of expertise captured in their white paper to guide international brands towards sustainable growth in China’s vibrant fragrance landscape, ensuring the long-term vitality and prosperity of the industry as a whole.
About Eternal Beauty Holdings Limited
Established as the leading perfume group in China (including Hong Kong and Macau) by retail sales in 2023, Eternal Beauty Holdings Limited specializes in the sale and distribution of licensed products, overseeing the market for these licenses, and providing brand management and tailored market entry strategies. With a diverse portfolio of brands, including fragrances, cosmetics, skincare, personal care items, eyewear, and home fragrances, the Group caters to a wide range of consumer demands across mainland China, Hong Kong, and Macau. As of June 10, 2025, it managed the distribution of 72 external brands, including renowned names like Hermès, Van Cleef & Arpels, Chopard, Albion, and Laura Mercier, designed to meet varied consumer preferences across different price ranges and product characteristics.
Topics Consumer Products & Retail）
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